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Wall Street Oasis » Blogs » Edmundo Braverman's blog
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You Don't Want To Be a Stockbroker
 

Edmundo Braverman's picture
Edmundo Braverman
      ST
 
 
(Human, 14,705
 
Points)
 on 9/5/12 at 8:03am

Most of you know that I was a stockbroker for several years in the early 1990's, and at the time it was a great gig: we made a ton of money and were basically the only game in town. Fast forward 20 years and none of that is the case anymore. My boy Josh Brown (@ReformedBroker) spits the hot fire of truth about the business in the following interview. For those of you considering retail brokerage vs. advisory or asset management, pay close attention. There's a world of difference between a suitability requirement and a fiduciary responsibility:

  • brokerage
  • advisory
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Comments

Bobb's picture

stock brokers are dead.

Bobb
      AM
 
 
(Senior Gorilla, 984
 
Points)
 on 9/5/12 at 9:32am

stock brokers are dead. slinging stocks just doesn't work anymore.

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fermion's picture

seems like this is a dead

fermion
      O
 
(Baboon, 132
 
Points)
 on 9/5/12 at 9:56am

seems like this is a dead field anyways, at least for retail. i was interning at ML when they were moving to an online system in the mid-90s. to think they used to charge $110 a trade for their white shoe clients at their high water mark. and the broker i worked for didn't strike me as too much of an intellectual heavyweight, just the daughter of a very wealthy and connected person.

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SirTradesaLot's picture

$110 per trade? That was an

SirTradesaLot
     
 
 
(Senior Neanderthal, 4,781
 
Points)
 on 9/5/12 at 10:45am

$110 per trade? That was an absolute minimum in the '90's at places like Merrill, but it is nowhere near the high watermark and even then the average commission then was multiples of that. You realize there used to be a standard commission rate mandated by the NYSE for all brokers, right? I believe that ended in the '70's which opened the door to discount brokers like Schwab.

Don't forget the practice where brokers used to take inside spread (not shown to client) and the adage among many was 'if you don't get a quarter, don't take the order.'. In other words, the market maker would have a 3/4 point bid-ask spread on a $14 stock and would pass 1/4 to the broker. Obviously, these were only on shit stocks with a limited number of market makers. Decimalization and sites like Yahoo! Finance were the beginning of the end of those practices.

The retail broker is going the way of the dodo, it's hard for me to believe there are any left at this point.

I'm a lover, not a fighter, but I'm also a fighter, so don't get any ideas.

My WSO Blog

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TraderDaily's picture

Stockbrokers are shite!

TraderDaily
     
 
(King Kong, 1,047
 
Points)
 on 9/5/12 at 10:55am

Stockbrokers are shite!

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BTbanker's picture

I have a guy who oversees my

BTbanker
      IB
 
(Senior Neanderthal, 5,340
 
Points)
 on 9/5/12 at 10:56am

I have a guy who oversees my IRA, but I have a discretionary account that I trade through a retail brokerage. I grew up being taught that it's always better to have someone who specializes in wealth management to watch your money, but I'm not sure if I believe that anymore. SirTradesaLot & Eddy, I'm sure you guys have 401ks, but I'm curious as to how you handle your discretionary investments.

"A man generally has two reasons for doing anything. One that sounds good, and the real one." - J.P. Morgan

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rls's picture

One of technological

rls
      HF
 
 
(Orangutan, 367
 
Points)
 on 9/5/12 at 11:16am

One of technological development's biggest social impact is eliminating middle men. Don't be a middle man. No one likes a middle man- all they are is people between you and your objective who want a cut.

Bene qui latuit, bene vixit- Ovid

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In reply to BTbanker
SirTradesaLot's picture

BTbanker: I have a guy who

SirTradesaLot
     
 
 
(Senior Neanderthal, 4,781
 
Points)
 on 9/5/12 at 11:17am
BTbanker:

I have a guy who oversees my IRA, but I have a discretionary account that I trade through a retail brokerage. I grew up being taught that it's always better to have someone who specializes in wealth management to watch your money, but I'm not sure if I believe that anymore. SirTradesaLot & Eddy, I'm sure you guys have 401ks, but I'm curious as to how you handle your discretionary investments.

I think the point of the attached clip is that there is a difference between a stock broker (series 7) and a registered investment adviser (series 66). The broker charges commissions and the adviser charges fees tied to assets or some other type of fee that does not get them paid more if the client trades more. The tricky area are the guys at Merrill, Morgan Stanley, etc. who are both and could broker thing for you or be an adviser. No client knows the difference and it is something that will be changed in the coming years, but it may take a long time because these big wirehouses have a powerful lobby.

By the way, guys who work in asset management or hedge funds are registered investment advisers (series 66) so they are bound to the fiduciary standard. Someone who sells a hedge fund (but doesn't work at the fund company), would be a broker (series 7).

Personally, I have most of my money in my firm. Before, I used to have everything at Fidelity. I don't need someone watching my money...that's what I do for a living.

When it comes to things like estate planning and the like, it doesn't matter much if you use an adviser or a broker, because you are going to need a T&E lawyer to draft everything anyway. The big high end firms like JP Morgan, Credit Suisse, Goldman, Deutsche, Morgan Stanley, etc. will have in house T&E lawyers who can review/preview T&E documentation, but they don't draft it for you. Those are 'value added' services used to justify their higher fee rates.

It's important to remember that a broker's primary job is to generate commissions, not generate good performance.

I'm a lover, not a fighter, but I'm also a fighter, so don't get any ideas.

My WSO Blog

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Disjoint's picture

What a joke - this man is a

Disjoint
      ST
 
 
(Gorilla, 727
 
Points)
 on 9/5/12 at 11:21am

What a joke - this man is a disgrace!

Pissing in the soup that has fed him. He couldn't made it in 2008, might have got canned, or was on his way out, so went into... advisory? You share your client's risk? What type of horse shi.t. Your client loses $1mln on your investment/advice, you are not going to give him part of your salary for this...

"Rip the bandage" - yeah right... No one got paid that year, it was a smart move to get out at that time. He did not lose anything doing this. He is just like some of those writers you find post crisis who got out; spitting on their past job and co-workers, feeding their books full of sh.t for sensationalism and the liberal press.

If we are talking about the retail brokerage business - yea this is done, no need for them anymore. Brokers in banks - who is going to place a new issue, who will go into the market and work $10mln of stocks for you and take that risk. Who will be there to assure the secondary market post issue. Who will be giving you access to markets that are still far accessible. Who will provide you research if you are not paying them for it???

From a couple of the responses in this post some people are confusing what this brilliant man was doing with a broker picking up retail order. He mentioned he would talk to analyst pushing stocks - this guy was working in a bank pushing stocks to asset managers - so he was in the latter IPO placing group etc...

Oh and lastly... There are very few good asset managers out there, most of them follow the crowd "oh we can hold money in cash" - in the dot-com all those idiots were chasing whatever stocks so they would not lag their peers, during the subprime they were loading up on MBS and other toxic sh.t. I can GUARANTEE you they are not sharing any of the losses with their clients, and might not have gotten a massive bonus, but it's OK they are still getting management fees etc..!

Fiduciary - suitability my ass. I agree that equity brokers are disappearing slowly, but we will still need them, just not in such high numbers anymore. But muppets like him will slowly disappear as well in the near future, inflows in ETFs are taking away from his industry. Instead of beating on brokers after having made his money in the industry, he should worry like the rest of us about his industry. We are all in this sh.t together!

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In reply to SirTradesaLot
fermion's picture

SirTradesaLot: $110 per

fermion
      O
 
(Baboon, 132
 
Points)
 on 9/5/12 at 11:48am
SirTradesaLot:

$110 per trade? That was an absolute minimum in the '90's at places like Merrill, but it is nowhere near the high watermark and even then the average commission then was multiples of that. You realize there used to be a standard commission rate mandated by the NYSE for all brokers, right? I believe that ended in the '70's which opened the door to discount brokers like Schwab.

Don't forget the practice where brokers used to take inside spread (not shown to client) and the adage among many was 'if you don't get a quarter, don't take the order.'. In other words, the market maker would have a 3/4 point bid-ask spread on a $14 stock and would pass 1/4 to the broker. Obviously, these were only on shit stocks with a limited number of market makers. Decimalization and sites like Yahoo! Finance were the beginning of the end of those practices.

The retail broker is going the way of the dodo, it's hard for me to believe there are any left at this point.

you're right, we charged certain clients well north of $200/trade before the online deep discounters were moving in, and we're just talking your average upper middle class shlubs, not the real HNW accounts.

i got many a papercut copying and mailng off equity "research" reports, morningstar outlines, etc. to think that all my labors were in vain.

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In reply to Disjoint
The Kid's picture

Disjoint: I can GUARANTEE

The Kid
      O
 
(Gorilla, 636
 
Points)
 on 9/5/12 at 12:10pm
Disjoint:

I can GUARANTEE you they are not sharing any of the losses with their clients, and might not have gotten a massive bonus, but it's OK they are still getting management fees etc..!

Not supporting this guy and I agree with most of your post... but the idea of being an "advisor" vs. a "broker" is that his business model is most likely 75-100% fee based, so pushing stocks or working on commission doesn't really come into play for him anymore.

Example... if the book he manages is worth $100MM and he provides poor advice on investments, asset allocation, etc then his book value can drop to $80MM. Because his compensation is a fee based model and he collects 1%/yr then his compensation would go from $1mil to $800K because he offered poor advice... thus "sharing in his clients' loses"

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SirTradesaLot's picture

Dis' joint -- this guy was a

SirTradesaLot
     
 
 
(Senior Neanderthal, 4,781
 
Points)
 on 9/5/12 at 12:15pm

Dis' joint -- this guy was a retail stockbroker. Institutions don't use advisers, they use consultants. Individuals use advisers.

I'm a lover, not a fighter, but I'm also a fighter, so don't get any ideas.

My WSO Blog

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beaker1's picture

what is typical fee for

beaker1
     
 
(Monkey, 32
 
Points)
 on 9/5/12 at 1:51pm

what is typical fee for assets under management for an RIA? There is no benchmark bonus like for hedge funds correct?

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In reply to beaker1
Ben Shalom Bernanke's picture

beaker1: what is typical fee

Ben Shalom Bernanke
      AM
 
 
(King Kong, 1,438
 
Points)
 on 9/5/12 at 3:34pm
beaker1:

what is typical fee for assets under management for an RIA? There is no benchmark bonus like for hedge funds correct?

Correct. Majority do not charge a performance component (2 and 20), only a flat fee based on assets under management. That fee depends on what service you are getting. If your money manager has sole discretion of your account then this fee may be higher, similar to a wrap fee versus a flat fee based setup where you are still calling in and placing trades on your account.

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In reply to beaker1
SirTradesaLot's picture

beaker1: what is typical fee

SirTradesaLot
     
 
 
(Senior Neanderthal, 4,781
 
Points)
 on 9/5/12 at 5:26pm
beaker1:

what is typical fee for assets under management for an RIA? There is no benchmark bonus like for hedge funds correct?

50-125 bps per year depending on asset size, plus the client pays the fees of the underlying funds or mgt fees would be fairly normal.

I'm a lover, not a fighter, but I'm also a fighter, so don't get any ideas.

My WSO Blog

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kimbo's picture

The industry has changed.

kimbo
      ST
 
 
(Senior Baboon, 223
 
Points)
 on 9/5/12 at 9:03pm

The industry has changed. Why push only equities when you can sell everything else? Hence you get the financial advisor.

If you can manage your own money...great! If you're not in finance, how much does a non finance professional know about "wealth management?"

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In reply to Disjoint
andres17's picture

Disjoint: What a joke - this

andres17
     
 
(Senior Baboon, 200
 
Points)
 on 9/6/12 at 12:57am
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In reply to kimbo
Bobb's picture

kimbo: The industry has

Bobb
      AM
 
 
(Senior Gorilla, 984
 
Points)
 on 9/6/12 at 10:34am
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Disclosure Policy: We do not normally disclose personal information to anyone outside of the Company unless we have previously informed users about the disclosures. However, some data may be used from time to time by outside contractors, including auditors or consultants, to assist us in carrying out necessary financial or operational activities. These uses will be consistent with this privacy policy and all contractors using this potential personal information must agree to safeguard it, to use it only for the authorized purpose, and to return it or destroy it upon completion of the activity.

The Company might be required to disclose personal information in response to a valid legal process such as a subpoena, search warrant or court order.

Although unlikely, it is possible that we may have to make certain disclosures to ensure the security of our Web site, to protect its integrity, or to take precautions against potential liability. In any of these situations, we will take any reasonable steps to limit the scope of the data disclosed.

Web Logs: The Company maintains standard Web logs that record basic information about visitors to our Web site. These logs contain: * The Internet domain from which you came to our Web site. * Your IP address. An IP address is a series of numbers which uniquely identifies your connection to the Internet. Although it is possible in some instances, certain types of IP addresses may be used by interested persons to identify users but we do not attempt to identify users in this way. * The type of browser (e.g., Internet Explorer or Netscape) and operating system (e.g., Windows 98) you use. * The date and time you visited the site, and the pages you saw.

We use Web log information to design our Web site, identify popular features, and in similar ways. We do not try to identify individuals from Web logs or to link Web logs to other user information. However, if someone tries to damage our Web site or use it in an unauthorized or illegal way, we may share Web log information with law enforcement agencies. The Company may provide aggregate information such as the number of users who visit particular pages of the site, or the number of people who link to certain external sites from our site, to other parties.

Changes to Privacy Policy

The Company's features and services will change over time and our information-gathering practices and policies may also change.

While our philosophy of protecting user information from inappropriate uses and disclosures will not change, this policy will be updated occasionally to include any change that materially affects the collection, maintenance, use, or disclosure of personal information.

Forum Topics

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  • OK, it's already pretty hard to forecast stock prices - but at least every stock factor ties down to earnings eventually. How the hell do banks forecast GDP or rates? Are there any commonly accepted frameworks analogous to a DCF for stocks? My guess is they have to break down the C + I...
    Forecasting the Economy, GDP
  • I'm currently at an oil major. I will have the chance to direct my career towards financial or physical trading. Have met with a few traders and some common themes have surfaced, namely that physical traders at oil companies get paid more than financial traders (as a gross over-generalization)...
    Physical vs Financial
  • Hey guys, I have a phone interview on Friday for this internship I applied to: [quote]Internship - Product & Process Management - Private Banking Hedge Fund Investments You want to work in a dynamic and global environment. Here's the place to start. We offer: -6-month...
    Phone Interview with Credit Suisse Private Bank
  • I'm not a fan. Instead of being able to sidestep a long set of replies by simply scrolling through, the replies are scattered, which also makes it harder to follow a conversation if I wanted to. A for effort, but I'm just not feeling...
    "In reply to"
  • Thoughts?? Tonight's game is a turning point in my...
    NHL Finals: Bruins vs Blackhawks
  • Other than the weekend and maybe Friday, is there a single day in the week that a consultant is able to exercise/go to the gym? Do clients provide access to a gym or perhaps, do you rely on the hotel treadmill for staying fit? I know per diems are generous, but I hear they usually lead to poor...
    Consulting - Health issues
  • Hi all, I've recently wanted to learn how to invest in fixed income and was wondering what models, etc. are used to evaluate these types of securities. For example, in valuing equities from a bottoms-up perspective, we use either comps or DCF analysis and I was wondering if the same ideas...
    Fundamental Fixed Income Analysis Techniques?
  • I am not sure what banks do end year bonuses, but I know that at least GS does. For those who are expecting to be paid with a stub for the first few months, how will this work in the next calendar year? You always read about 1st years getting x and 2nd years getting y. So, does this just mean that...
    Stub Bonus Question
  • I just accepted an offer with Deutsche Bank in New York and needed to get a couple new suits before I begin my training. I currently live in South Florida. I would wait until I go to NY to purchase them, but training is in London and I won't have time once I get to NY before I begin. Does...
    Tailored Suits?
  • <em>Mod Note: This is a syndication from Jared's Daily Dirtnap daily market newsletter. WSO readers qualify for a $100 discount...just email [email protected] and mention "WSO Monkey Discount" You can follow Jared on twitter at @dailydirtnap</em> This one has been...
    THE LAST MILE
  • Hello, I'm heading into an interview tomorrow afternoon for a financial analyst job with Hunt Companies. Specifically in their LIHTC division (affordable housing). I will be presented with some sort exam and/or case study to analyze during the interview. Any thoughts on how I can prepare...
    Hunt Companies Real Estate Analyst Interview
  • Hi all. Anyone have any thoughts on how to go about pitching an investment during a final-round interview with an early-stage VC? It'd be a huge help for me to hear your thoughts. Thanks guys - really appreciate...
    Pitching an investment during interviews
  • I'm currently watching the required videos for the Bloomberg BESS Certification exam, but was wondering if anyone knows of any good websites with test prep/practice questions? I've heard there are a few, but can't seem to find them. Also, has anyone taken the exams before that can...
    Bloomberg BESS Exam
  • When it comes to the large hedge funds (SAC, DE Shaw - - with some dedicated HR staff) could folks post how long it took after final rounds/case study to hear about offers? Did HR contact you or was it a member of the team you interviewed with? Guessing it varies widely but thought I'd...
    Hedge Fund offer timeline
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<em>Mod note: make sure to see the great comment below by CompBanker</em> I come from a small town where nobody had ever heard of consulting or IB. I was fortunate enough to attend a top target college (a good Ivy) and land a gig in IB at a BB/EB. I'm starting full time this...
Finance Culture - Personalities
<strong>Background</strong> I randomly discovered WSO nearly seven years ago just weeks after I secured a FT MM IB position. The website was extremely nascent at the time with only a few thousand registered users. The majority of the users were college students with only a handful...
How WSO has enhanced my IB/PE career
<em>Mod note: <strong><a href="http://www.wallstreetoasis.com/faq/what-are-the-best-qa-threads-and-interviews-with-top-finance-professionals-on-wso ">Click here</a></strong> to see all of our q&a's and interviews</em><P> I figured I...
Open for Questions - Equities in Dallas
After over one year in the making, the <strong><a href="http://www.wallstreetoasis.com/2013-wso-compensation-report-full">2013 WSO Compensation Report</a></strong> is here! Access to the FULL 108 page 2013 WSO Compensation Report is <strong>100%...
2013 WSO Compensation Report has Arrived
Where do i even start..I learned so much from this forum. The brutally honest opinions, sincere willingness to help, the technical information and random tips on everything has been absolutely crucial for me landing this offer. Coming from a non-target I didnt get that 3rd year SA position at...
Thank you WSO! Got my FT Offer! ADVICE NEEDED
When I first started as a PE analyst, I constantly struggled with judging the amount of time I should spend on reviewing sourced deals. How much time is enough to really get a handle on the company’s revenue streams? How granular do I need my analysis to be on industry threats? With this...
Misguided Efforts: A Cautionary Tale
Fellow Primates, We are looking for 1-2 students on each campus to help WSO in its sales efforts to student clubs/career centers, and overall promotion at your school both online and on the ground. Below is a description of the position and benefits...thanks in advance for your help! <a...
WSO is Looking for Campus Reps For Summer/Fall 2013 (and beyond)
Many of the questions that have come in surround recruiting for front office Wall Street careers from a non-target so we’ll start with some ideas for recruiting, move on to interviewing, preparing for the job and finally long-term career management advice. Before we begin, it has been...
Stand Out as a Non-Target: Recruiting (Part 1 of 4)
Any Asset Management people here who could give me some insights on it, such as the nature of the work, the pay, the hours, the potential for career advancement, ect? I was looking into IB before but I've decided that I would rather pursue a career that's more intellectually...
Asset Management a better choice than Investment Banking?
<img src="//img.pandawhale.com/48721-Sexually-Oblivious-Female-Meme-Ze2w.png" alt="Sexually Oblivious Female Meme - Favorite Position? I would like to be a CEO.">
If you could be the richest person in the world with your dream job only as a public virgin forever would you do it?
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