Generation Equity Advisors is an independent investment banking and M&A advisory firm focused on the technology and
digital media industry sectors exclusively. Our expertise is providing mergers and acquisition advisory services to companies,
entrepreneurs, private equity firms and shareholders globally. We launched our firm in 2009 with the idea to focus on specific
industry sectors and to avoid any "large firm" conflicts. We have successfully completed several M&A transactions for our
clients and continue to grow into a leading global technology and digital media focused M&A advisor and investment
banking firm.

Our professionals have completed over $20 billion in transactions and are highly experienced in Mergers and Acquisitions,
corporate finance and Capital Markets. All professionals have worked with large tier-one and middle-market investment
banking firms and have many years of experience managing all phases of the M&A transaction process from start to finish.

Our focus is on the Technology and Digital Media industry sectors - specifically within the Software, IT Services, Mobile,
Internet and Digital Media industry sectors.

Globally, we have executive and board level contacts with large corporations, private companies and private equity firms.
We have completed multiple mergers and acquisitions assignments for international and cross-border expansion.

Our corporate headquarters are located in Los Angeles near the heart of Silicon Beach and several top global Internet, Media
and Technology firms.
Experienced Professionals

Our professionals concentrate on solving complex financial problems and executing specialized financial and strategic M&A
strategies. We strive to maintain and enhance our base of highly talented professionals and pride ourselves on being able to
offer clients more senior-level attention than may be available from many of our competitors. Most of our professionals have
advanced degrees and several years of experience in mergers and acquisitions and investment banking. Our professionals are
experienced investment bankers with deep expertise in executing M&A transactions within our covered industry sectors.

Independence

We are an independent investment banking firm, free of many of the conflicts that can arise at larger financial institutions as
a result of their varied sales, trading, underwriting, research and lending activities. We believe that recent instances of
perceived or actual conflicts of interest, and a desire to avoid any potential future conflicts, have increased the demand by
companies and their boards of directors for trusted, unbiased advice from professionals whose main product is accurate and
trustworthy advice.

Focus

We are focused on mergers and acquisitions exclusively for technology and digital media companies -- rather than on a
broad range of financial services. We believe this focus has helped, and will continue to help, us attract clients and recruit
professionals who want to work in a firm where these activities are the central focus. Because of this focus, our professionals
are able to extend deeper relationships and expertise among the industry sectors we cover.

Strong Culture

We believe that our people are united by a desire to be a part of an independent firm in which their activities are at the core
and by a commitment to excellence and integrity in their activities. This is reinforced by the significant economic stake our
managing directors have in our success. In our opinion, the strength of our many long-term client relationships is a testament
to our distinctive culture and approach to providing superior advice to our clients.