This has been bothering me for some time now and I didn't want to say anything at first but a similar "hit" article came along the way and now my BS radar is on high alert.
We all know Business Insider (BI) has a penchant for resurrecting old articles, sometimes in the form of pseudo new articles, for click-bait to generate ad-dollars. This is the pattern observed from their Facebook feeds.
Original culprit [3.7mil views as of JAN17]: "This is what a day in the life of a JPMorgan intern is like" by Michael Bird
New Hellspawn [960k views as of JAN17]: "This is what a day in the life of a JPMorgan intern is like" by Business Insider (didn't even feel like giving Bird anymore credit for his picture book!)
Goldman Sachs Tech Analyst Life
Meet Samira with a Minion Toy on her Desk [1.5mil views as of JAN17]: INSIDE GOLDMAN SACHS: This is what a day in the life of a technology analyst is like
Okay... A couple of things I've noticed:
- Gender equality theme (both candidates are female)
- Lots of smiling going on by the individual
- Lots of smiling co-workers and managers
- Google like accomodations (Yoga? Bro...)
- Lot more smiling going on by random people
- Millennial focused
- Lots and lots of pictures (more so than the regular Dr.Seuss articles that BI churns out these days)
Aside from the obvious that BI is now hiring from the Children's Novel would-be authors, what else do you guys notice that's a little odd with the way these two companies are portrayed through the Intern and Tech Analyst positions?
Since when did the 100 hour WallStreet grind become a tale of joy and jubilation?
Thoughts?
I mean both the GS chicks look to be working back office jobs, so no surprise they seem happy. The JPM girl is in equity sales..can't imagine she is grinding thaat hard.
What do you expect though? You think major investment banks are going to let some hack site publish an article showing a baggy-eyed 23-year old M&A banker talk about the pitchbook he just spent all night updating? If a bank the likes of GS/JPM is letting any journalist through their doors, that journalist is going to see nothing but meticulously crafted propaganda.
Also BI is just Buzzfeed for people who think they are too intelligent/mature to read Buzzfeed.
Agreed.
BI is trash.
BI's slogan should be "What we precisely aren't".
You answered your own question: "for click-bait to generate ad-dollars"
Hehehe. That's the Insider's scope on Business Insider in general for everything they post.
Is any of this content legit though or is it 100% click-bait?
Since when did interns get their own desks with terminals???
KCCA Comdty
Ebolamonkey putting up some fire threads recently. Keep it up!
Thanks dawg! :) We are all just doing our part beating the truth candy out of the Business Insider pinata.
Everything looks staged. They are probably just trying to clean up there image to be a friendly, happy organization in an effort to fight the reputation given to the financial sector.
Photographer probably had a gun pointed to his head by the MD and he pointed one at his subjects when he told them to "say cheese!"
All the time. The tech companies have been doing this shit FOREVER, where they've discovered that "millenials"(more accurately, the Xers who are now 22-23 years old) are perfectly happy to have perks like Massage chairs, rock climbing walls, virtue signaling about social justice issues, and free snacks in the office rather than a salary that compensates them fairly for their skills and time. One other benefit of this is approach is that by making the office feel more pleasant your employees tend to be less resentful about spending 80-100 hours a week there(contrary to popular impressions, that's typical at Amazon/Google/Facebook etc.)
As such Finance is, as is usually the case,, a very late adopter of what is now standard recruiting and HR practice in almost every other place in America.
The pictures are hilarious to me - especially when their manager is just forcing a smile away. Someone's got to do an uncensored M&A analyst during earnings season - I'd read that.
Lmao. "Meet John Rocker. He is an M&A banker at JPM. Today John sat motionless for 4 hours before getting up to use the restroom. John later ordered some steak on Seamless and returned to being motionless shortly after consuming his meal for sustenance."
So Mr.Rocker... What would you say you "do" here? Says you are good with engineers...
I hate BI with a burning passion...and my friend swears by it. Makes me want to toss his phone into the Schuylkill...
These read like those "day in the life" blurbs that colleges put on their admissions website. If someone needs to write a story to convince you that life is good for their students/employees, it probably isn't.
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