Cold Emailing/LinkedIn Messaging

I'm a non-diversity sophomore at a target school, and I want to cold email/LinkedIn message some regional IB boutiques for a summer internship. At this point, is it okay to directly enquire about internship opportunities? Or should I try to establish a relationship with them first by setting up informational phone calls? I've heard both sides from different people, and was hoping to settle on one strategy. And if I should go the informational phone call route first, do you have any advice on naturally guiding that conversation towards bringing up internship opportunities?

 

Hey man - good q. I had questions about this a lot also. You will get a lot of different viewpoints on this. So some boutiques have programs whereas others do not but you can still get do internships there (if it is very small boutique you prob won't do much tbh-you would honestly be better off studying for technicals and your junior year IB interview lol)-but that is just my take, if you want to put something on your resume yes try to.

I think best is to do this through informational interviews-know your story, why your interested in finance/IB, past experiences etc... Then just make it a convo, ask about their background, experiences, advice- I think you will tell by how the convo goes if you want to bring up internship opportunities or not.

You could even be straight in the email, saying i'm looking for opportunities to get experience in IB and would love to chat to hear about your experience etc...

Good luck.

 

Thanks so much for your advice. Would you mind critiquing my template? Mainly, I'm not sure if I should include my phone number, or if I should wait until I hear a positive response, or wait until they give me their phone number, etc. Anyway, here goes:

Dear First Name,

My name is xxx and I am currently a [year] at school studying [Major]. I am interested in learning more about investment banking and would love to speak to you about your experience in the industry. Do you have time for a quick call? My phone number is xxx-xxx-xxxx, and I am available during [dates, times]. Thank you.

Sincerely,

[My name]

 

In my opinion, I would go the informational interview route. It's easier to try get them to push you into an internship if you have some sort of rapport with them.

When going through these informational interviews, there will come a point when they'll tell you that you need to know x, y, and z to be successful. It'll usually be things like knowing statements, modeling, and industry knowledge. At that point, go on a tear about what you do know. Don't let the conversation become one sided where they are just giving you advice.

Last tip, if there doesn't appear to be any internship openings, don't be afraid to ask if there is anything small that you can help out with, on an unpaid basis. Any sort of experience you can get is gold.

Last tip... for reals. You have an opportunity to establish a long-term, multi year relationship with local firms... they all have connections to other banks. You'll learn that banking is smaller than it seems. If you don't want to eventually work at the local firm level, they can always help you contact the firms you do want to work at later on down the road.

 

I have had above average success with this method (>35% response rate on completely cold messages):

  1. Try to personalize each and every message, with literally anything you can relate to on LinkedIn (Ive used sports, philanthropy, etc.)
  2. Always be extremely polite and triple check each message to make sure there are no grammatical errors
  3. Ask for advice, not for them to pass along your resume (they know why you're calling, asking for them to push your resume makes you look inexperienced when it comes to networking)
  4. I focus on their experience unless they remember that I asked for advice and specifically bring it up through our call (what do you like most about your coverage group, why did you choose bank XYZ, etc.)
  5. I ask to speak with them over the course of the next 3-4 weeks (they are busy, and this allows them to respond and say so, often asking for me to follow up in a couple weeks)
  6. I keep it professional and have a 2 sentence summary about my past experience (even if your work isn't IBD, PE, etc., there are ways to draw parallels in most situations)
  7. Use their email thats listed on LinkedIn instead of messaging them. While I have had decent success personally with messaging them, everyone is indifferent to cold emails, and a fair amount of people think direct messaging via LinkedIn is bizarre.

Good luck

 

There are plenty of cold email templates floating around this forum so with that said look at them and see what fits your style. Also, you should try LinkedIn and reach out directly asking for an informational interview (that's the way I landed my current position). Good luck!

 

I wrote a guide on this a while back, see below linked http://www.wallstreetoasis.com/forums/guide-cold-contacting-investment-…

To summarize, the goal of your cold emailing should be to book an informal meeting/call. Keep emails relevant and most importantly short- no longer than 3-4 lines and readable on a phone.

Stay away from bullshit works such as "hardworking/goal oriented" etc and try to customize every email as much as possible- include recent deal news with the firm etc.

Hope that helps.

 

make it slightly more tailored. What about their profile/company did you find interesting? How does this align with your goal. I know its annoying but imagine getting the same old messages.

 

Ditch the my name is--it's in your signature. Tell him when you are graduating from your school.

Tell him you were on LinkedIn learning more about companies that are most interesting to you, and came across his profile. Then insert a sentence about what his company is actually interesting to you--make it unique, not generic.

Then say you understand the request might seem odd, but that you'd be grateful for a few minutes of his time, whether it be for an email with some questions about his firm or a brief call if more convenient for him.

You want to go to email and away from LinkedIn ASAP. Then go for a phone call.

 

For comparison, here is mine. I get about 33% response rate on the initial email, and it probably bumps up to 50% or so after the first follow up a week later.

:
I hope that this email finds you well. My name is xxxxxx and I am a Master's Candidate in the Real Estate Development Program at xxxxxx. If you have any availability in the coming weeks, I would love to have the chance to get on the phone with you for 10-15 minutes to learn more about you, your firm, and your experience with the industry. I have attached my resume to give you an idea of my background, and look forward to hearing from you.

I don't tailor mine at all and I get an excellent response rate. My strategy of short & sweet seems to be working well. I usually have to limit myself to 5 initial emails and 5 follow ups a day. I've found that on some days (usually Fridays) I'll get way more responses than normal and then I'm having to sit by the computer all day long crafting responses and trying to figure out my calendar. My suggestion is to send them around 8:00am as most people read/respond to emails first thing when they get to the office. I've found that I have a much worse response rate for emails that go out mid-morning/after lunch. Also, I know that attaching the resume is a controversial topic, but honestly people can read between the lines and probably have a pretty good idea of why you are contacting them.

 

Very nice, I like your template. I started using my template today and have 2/7 replies so far (sent out in the afternoon, so maybe more to come tomorrow?).

Will definitely try morning emails as well as sending more on Friday.

I think I'll begin to attach my resume, I am going for the job, and sure it MIGHT lead to a lower response rate, however, the quality of responses in terms of chance of internships will increase since they'll know that I'm going for the job.

 

I was thinking this earlier. But then I came to the conclusion that if the hyperlink gets stuck in the spam folder, wouldn't the receiver be risking not receiving like 30% of his emails? What if a broker is sending you property info but then it gets caught in the spam folder because of his hyperlink?

Just an opinion with no backing though. Welcome to other thoughts on this

 

The template above seems pretty solid, however I was always weary of attaching my resume right off the bat. Typically I waited for the person to ask for my resume before I sent it, but that is just me.

Below is what I used and it worked extremely well in undergrad as far as response rates go.

Hi Name,

As a fellow [school mascot] looking to get into the real estate industry, I was wondering if you had some time to shed some light on your experience(s) at company.

I understand that this is a busy time for you, but I was hoping I could have 15 minutes of your time over the phone within the next week to learn about your experiences and expertise. I am more than happy to accommodate whatever time works best for your schedule.

Looking forward to hearing back from you.

Warm regards, Name [number] [linkedin hyperlink]

If you aren't reaching out to an alum (which I definitely recommend), I would change "as a fellow (school mascot)" to "as an undergrad".

 

Yeah, in a way.

We would usually hop on the phone and talk about what they do/how they got there, then transition into what I want to. I would always make sure tell them I'm on the "internship search" or "search for full time when I graduate" so that they were aware of my situation. Saying this was a nice way of prompting them to talk about the opportunities at their firm. If it didn't prompt them to talk about it, I would then ask them in the call what their opportunities look like.

The biggest thing that helped me out wasn't being too pushy with asking for opportunities at their firm, but asking who else they recommend I speak to. You'd be surprised how fast your network grows and who you meet when you do this a few times.

A few times, when it felt right, I would ask them if they wanted to grab coffee as well.

Hope this helps.

 
Best Response

I think you have a good starting point and you are definitely right to try and keep it as short and condensed as possible.

I agree with previous posters about ditching the "my name is xxx" part. However, I would recommend not including your resume right off the bat for a cold email. I was told by several senior level guys that it's a little too much too soon for a cold introduction and if they open it up before responding and see something they don't like, chances are they won't reply at all. It's better to just wait until they ask for it. If you really want to get your resume out there, you could attach it in follow up emails with the people that have already taken the time to talk with you and shown some interest. I think the LinkedIn hyperlink in the signature is a more subtle way to add background information. Just make sure your profile is as sharp as possible.

I've never had the time to keep track of response rates, however I did send close to 1,000 emails during my networking phase before breaking into IB. My standard email template was as follows:

"Hello xxx,

I am a current student at xxx studying xxx, who is interested in a career in xxx. I'm reaching out to see if you'd be willing to set up a time for us to connect for 10-15 minutes over the phone.

While recently researching the industry, I came across your profile and noticed (something tailored to their profile). I'd love the opportunity to introduce myself as well as learn more about you and (firm name and/or industry). Let me know if there is a time that works best for you over the next few days - my schedule is flexible.

Regards,

xxx"

 

The OW campus recruiters are going to be pretty prioritized with their target school candidates and likely will ignore your email. You're better off reaching out to people who work at OW (find something in common if possible: Rutgers alumni, same major, same city/state) for an informational interview.

When sending any cold email regardless, you should keep it pretty short. There are a lot of guides on this site but in general, keep it to 2-3 paragraphs with 2-3 sentences each, max. Give a quick intro of who you are, move on to why you want to speak with that specific person, and then you can offer a few different times over the next 2 weeks that you can speak. You definitely don't have to be that formal either.

 

I don't think it's a bad starting point. (I'm not an expert, basically regurgitating advice I got from somebody I trust, because my first cold email drafts looked exactly like this)

Avoid referencing the firm's prestige directly. If you want to stroke egos, the other things you mentioned about the company should suffice.

You need to tell a little more about yourself. Just 2 or 3 things to catch the eye, and emphasize how you can contribute. What makes up your strong quantitative background? Can you write code, run a regression, or can you write formal proofs? Do you have high standardized test scores? Did you draw up models in excel for a class? Anything specific - brands, names, scores, etc. - is a good thing.

Additional note: 'lack of hierarchical structure' sounds like you're calling out management, even though I know what you're saying. Change it to a positive instead of a 'lack' - something like how they entrust additional responsibilities to the analysts is going to be better.

 

Worry about asking for internships in 2013. While I got my internship through cold calling this past summer, I would encourage you (at this stage in the game) to focus on building relationships. It's infinitely easier to establish genuine relationships with people you are introduced to. The only cold emails that I have sent out that have been effective as far as building a network were people that had some relation to me (college alumnus, highschool alumnus, etc.).

Try to find some mentors and take it from there.

 

just cold email a regional boutique. I did it, it works. Just have a solid resume, and much better if you can email someone who was an alum. If you see no alum, apply through the career email or hr email. it works if theyre looking and again, if your experiences are solid.

Think outside the box please, if you see an alum in the office you want to apply to than just use the email format and email him directly. its not rocket science.

 

No cover letter. And not 100% sold on the resume either to be honest (doubt there is anything there which is compelling - no offense). I'd say at this stage, your best bet is to ask for a coffee. Your best asset is your enthusiasm and interest. There is very low probability that someone considers a freshman. Plus at smaller shops, fit is huge - one person can dramatically change culture, so they will want to meet you before even considering letting you into their office.

Nothing personal, but hiring a freshman (or anyone new to be honest) reduces capacity rather than increasing it. Harder to teach you than do it ourselves. The only way this story works is if they are looking at you long term and feel like investing in you will be worthwhile. This is why people typically look for FT analysts closer to graduation (rising senior internships).

However, showing someone you are interested this early in the game can be very compelling. Don't let the above comments dissuade you from trying.

 

post the email. to some extent SHOW UP at the offices for some more information, second time around ask for an interview... this is a wild card, but you never know these days... some of the people in this industry are very traditional.

.
 

If you are in a time crunch, I think it is best to just be direct. At least this is what I did with successful results. I quit my fulltime job in July and wanted an internship before my master’s program started in the fall, so I didn’t have any time to build relationships. I pretty much just emailed people directly asking if they could accommodate. Within 2 weeks of sending emails I had a few offers from local boutiques. I was probably somewhat lucky though...

 
rufiolove:
M&I has articles on this... please read them

I have reviewed that site extensively. I just want to see what WSO thinks since I'm in a bit of a time crunch and probably don't have much time to BS around.

Pretty women make us BUY beer. Ugly women make us DRINK beer.
 

K fuggit, I'm just going to post my potential letter. Tear it apart viciously:

"Dear So and So

My name is xxx, I am a student at non-target and have recently become interested in the investment banking and private equity industry. During this summer I interned at xxx in xxx, country. Here, I worked in a support role and created research reports about private equity firms and helped management decide whether or not its worth contacting them in the future for business based on the company's strategy, personnel, growth, etc.

This was my first exposure to the banking and private equity industries and I started to read more about DCF analysis, LBO modeling and realized that this is where my true interest lies. Although I learned a lot from the support role, I realize that I belong in a more client-facing role in these transactions, which your firm will allow me to do.

This term, I will be free to work in XXX on Thursdays and Fridays and was wondering if your firm has room for an unpaid intern with a passion for finance that will make everyone's lives easier. I know that I cannot be handed a lot of responsibility immediately, but if there is some way that I can gain exposure to what it means to be on a live deal, construct a financial model and gain practical working experience, then please contact me at XXX at your earliest convenience. If you need to discuss my qualifications further, I will be back in town from the 9th of December onward and can send you my resume if such an opportunity exists.

Thank you for your time and consideration.

-XXX"

Pretty women make us BUY beer. Ugly women make us DRINK beer.
 
BBParty:

While I agree that an email that is spelling and grammar error free is important, shut the fuck up. You sound like an enormous douche. 'Best of Luck' to your douchebag ass.

You mad bro?

Totally agree with Grand Berry about proofreading. Don't use slang and double-check the email. Send it to a friend to make sure there are no mistakes.

 
Grand Berry:

What's got you stressed? It was a genuine reminder. Half of all the requests I get aren't proofread. I went through the same mistakes when I was recruiting and just don't want someone else to get dinged because of something that small. Proofreading is a big part of the job though, bud.

Seriously dude you sent around emails with words spelled incorrectly and grammer mistakes?

Regardless your post sounded like a new analyst with a little time under his belt 'bestowing' wisdom. Probably was the don't give 'us' a reason to ignore your email line.

 

attach resume or not - everyone knows you're trying to network so might as well make my life easier by giving me resume. I may be old school but I just find the social network stalking strange.

If its an alum DO NOT attach resume unless asked.

Also the other reason not to attach resume is a practical one, it may get caught in spam - that is my tip to you guys

 

If you don't attach your resume, there's a really good chance I won't reply unless I'm in a particularly good mood.

Cold-emailing is already aggressive - I know what you want, so you may well go balls in. Yea, there are some subtle rules (ie: "Give me a job" vs "I'm looking to hear more about your position") that are important, and yea, I'll probably reply if you're a friend of a friend.

Unfortunately, most people, and perhaps an even higher percentage of the really aggressive ones, really don't have a resume that is worth pushing. So sure, don't attach it if it sucks, but if it's even half-decent, it'd be nice to know that I'm helping someone who actually has a fighting chance.

 

I would definitely to hear more views on whether or not to attach a resume when first reaching out (and does it differ depending on whether we are contacting an analyst, VP, MD, etc.?)

I do think that my resume is half-decent and generally contributes positively, but in the past I've talked to alum who said that attaching it on the first email is too aggressive. Would anyone here reply to a cold-emailer whose email was free of error and non-generic, but decline to reply to the same cold-emailer if he or she attached their resume?

 

We have analysts at superdays and while their input is certainly used, they're easily overruled. And at deliberations, analysts arnt invited. I just get a pack of their views and not all analysts are created equal. Also, I may send an analyst in my place if I trust his judgment. Pt is - go to the top - more upside ... just saying

 
GoVolckYourself:

We have analysts at superdays and while their input is certainly used, they're easily overruled. And at deliberations, analysts arnt invited. I just get a pack of their views and not all analysts are created equal. Also, I may send an analyst in my place if I trust his judgment. Pt is - go to the top - more upside ... just saying

Depends what your end goal is. If the end goal is just an interview, going for the analyst level might be the way to go. Obviously depends what firm you go to, but most firms have analyst flipping through the resume books for the first few cuts.
 

I have a pretty different take on cold emails than the experienced guys who have posted here so I'll outline how I go about things.

General: - I do my best to respond to every cold email I receive. ( for reference I usually get about two or three a week) - I understand how the game works so I don't really care if it's a standard cold email format - As long as there aren't any egregious errors I don't particularly care about grammatical problems (We're all human) - I don't particularly care if you attach your resume or not - I don't care where you went to school. However, I may be more flexible in scheduling a call if you go to my alma mater, etc.

Scheduling the Call: - In my response to the cold email I will respond by saying "let me know a few days that would work for you." Respond with three or four actual dates that work well for you. I'll pick one of those days and give you a couple times to choose from. Pick one and call me at that time.

On the Call: - The quality of your questions and/or whether you're able to turn the phone call from a game of 20 Questions to an actual conversation is going to determine whether or not I keep in touch with you or not. - I don't particularly care either way, but I used to thank the person for taking the time to speak with me at the beginning of the call and again at the end. I always got really good feedback about taking the time to say that to the person.

Following up: - I've had people tell me to send a hand written thank you note, others tell me just to send a short email and others tell me it doesn't matter. I personally don't care and it wouldn't bother me that a kid didn't send something, but if you choose to send a note/email make sure it is short and try to mention something specific from the conversation. Examples would be a specific company we talked about or something we had in common. - If we talked about XYZ stock and a few weeks later you find an article, etc on the stock it doesn't hurt to send it my way. Don't expect a reply, but there's a good chance that if it's good I'll remember and it'll show that you actually have an interest in the market and you weren't just bull shitting for the purposes of the phone call.

I'm much more worried substance than style which may be significantly different from most others you would be trying to network with, I don't know. Obviously it's best to have both, but don't sacrifice quality questions and being prepared for the call/informed for the sake of having a grammatically sound email.

[quote=patternfinder]Of course, I would just buy in scales. [/quote] See my WSO Blog | my AMA
 

I laud your flexibility in making time for prospectives - I am not as altruistic. I would say this one thing, if you email me and I don't respond, probably means I am busy. I will get around to it if I want to. Sending me 20+ reminders is not cool and if you do that, I will then make sure you get dinged / blackballed - just shows bad judgment

 

If I was in banking I probably wouldn't have the time or the desire to make the time so I don't blame you. And a lot of the calls are unintentionally hilarious so I can usually count on them for a good laugh. Plus, I'm a non-target kid so I had to hustle pretty hard to get a shot and told myself when I was going through the process that I would pay it forward.

One reminder / follow up a week later and nothing more is what I always did. To preempt these things I'll usually send a quick reply that says to get back with me in a month, etc.

[quote=patternfinder]Of course, I would just buy in scales. [/quote] See my WSO Blog | my AMA
 

Hey ballhard223, I'm the WSO Monkey Bot and I'm here since nobody responded to your thread! Bummer...could just be time of day or unlucky (or the question/topci is too vague or too specific). Maybe one of these topics will help:

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Fingers crossed that one of those helps you.

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

Non-econ/finance/account majors get in all the time.

Network and stay determined.

- Bulls make money. Bears make money. Pigs get slaughtered. - The harder you work, the luckier you become. - I believe in the "Golden Rule": the man with the gold rules.
 

keep in mind they have to teach you everything you don't know. why not hire the finance guy with the same interest, but they don't have to teach?

if you have a good gpa it signals you can learn fast so that might help. you might actually want to use those brains to study fast and keep up-to-scratch to compete with the finance and accounting majors.

ps imho if you go to Rosenbaums book, even though it's good, but without any finance/accounting knowledge, you might lose your interest very quickly and be like wtf-is-going-on very often.

if you're really interested, definitely go for it.

 

How would you go about cold-emailing?

Do you be direct, inquiring if there's any junior positions available?

Or do you have to meet with them for a cup of coffee to ask about their experiences, and then close the deal to ask for an interview?

 

Just my experience,

I cold emailed looking for my first ever finance-based work experience with fund managers in the Toronto area a few summers ago. I was primarily interested in equity research. I sent out 20 emails and landed one summer gig, so a 1/20 conversion rate!

I basically emailed the top guys, these were small funds (AUM 4/500 million) with the following information:

1) why I liked their particular fund.....i.e. I'm a long-only value guy I like your investment philosophy 2) my background, current university and year 3) attached CV and cover letter 4) I also attached a DCF model I built just to show that I could do something somewhat related to the job

Hope this helps and best of luck!

 

Sorry I forgot to add, in all of my emails I would always follow up with "thank you for your time, I will call to discuss further details/follow up with you." This generates a lot more responses as they know you will call so they either reply rejecting you right away or they expect your call.

 

troll,

don't just put what you will get out of the internship. Make sure you make apparent of what THEY will get from bringing you aboard. Luckily for you, a monkey can get a PWM internship with ease, but for the future, make sure you remember the YOU viewpoint.

 

An internship at your Columbia branch would be a valuable stepping-stone for me in terms of my career goals. I am very motivated and I am really eager to get a head start through an internship and I will bring to the firm a strong problem solving skill and a willingness to adapt and remain flexible. I know that it would be mutually beneficial opportunity for XXXX and myself.

Better for the 2nd paragraph?

 

Things I like about template #1: -Introduces yourself first as opposed to instantly asking for a job -Resume is already attached for review

Things I like about template #2 -More depth concerning WHY you're interested

General Notes: -Talk more about how you will add value to the company, not just how that company will be a sweet resume line -Recruiters get literally thousands of these. Make it simple yet significant.

Best of luck

Listen, here's the thing. If you can't spot the sucker in the first half hour at the table, then you are the sucker.
 

Here you guys go-

Dear Mr/Ms. Xssss

My name is xxxx xxxxx and I am a first year student at xxxx College. I am beginning to look into opportunities for the summer, and I am very interested in a summer internship position in the financial services industry. I was hoping it would be possible to speak with you to learn more about your experience with xxxxx firm and get your advice on pursuing opportunities for the summer. Thank you so much for your time, and I look forward to hearing from you.

Best, XXXXX

I would never really ask someone for an internship. The closest I have ever come to that is emailing someone after I've applied and telling them that I have applied.

 

My rule as well. 2 paragraphs (3-5 sentences). 2nd paragraph should include request for phone call. no need to attach resume at first probably, but that's a personal choice some people make and have success with.

“Success means having the courage, the determination, and the will to become the person you believe you were meant to be”
 

Pretty weird to say unpaid if it's a position they've posted on their careers website like you indicated in the 2nd sentence. If you want to attach your resume, just say I've attached my resume for your consideration. Too long

 

I borrowed the one below let me know what you guys think.

"My name is XXX. I am a rising junior finance student currently studying at the University of Non-Targets with a very high interest in pursuing a career in investment management, with a particular focus on the equity market and research.

I understand that you're a busy man, but I was hoping I could have 15 minutes of your time over the phone sometime within the next week to speak with you about your experience in the investment industry, as well as any advice you may have for someone hoping to succeed in this field. I am more than happy to accomodate whatever time works best with your schedule.

Regards, atm93"

 
atm93:

I borrowed the one below let me know what you guys think.

"My name is XXX. I am a rising junior finance student currently studying at the University of Non-Targets with a very high interest in pursuing a career in investment management, with a particular focus on the equity market and research.

I understand that you're a busy man, but I was hoping I could have 15 minutes of your time over the phone sometime within the next week to speak with you about your experience in the investment industry, as well as any advice you may have for someone hoping to succeed in this field. I am more than happy to accomodate whatever time works best with your schedule.

Regards,
atm93"

Would change to, "I understand that you're very busy, but I was hoping...." Other than that, looks good.

 

Format:

Hi Bill,

I'm a student at Harvard and found you through a mutual contact we have. Do you have any time this week to chat briefly about your firm, group and investment banking on the whole? Please let me know some days that could work for you and I'll propose a few times that suit - I'm very flexible.

Thanks for the time.

Best, Booger

 

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Authored by: Certified Corporate Development Professional - Director
 

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