Private Equity CRM Model

Hey Guys, I'm a consultant and have my first meeting with a small Private Equity firm a few weeks for now. It's not an interview, but rather I called them and offered my services to help build out their CRM infrastructure reporting/analytics model. I'm also briefing them on AI/Tech Industry growth opportunities (this was a request I made and the team has agreed to give me a time slot to be able to present my thoughts).

The idea here is to build a relationship and try to leverage this into a Pre-MBA Internship down the road. I understand this will be difficult but the PE firm has multiple operating partners with similar backgrounds to my own.

From a CRM Standpoint, I understand the PE Firm (GP) engages with a multitude of companies and individuals including LPs, Banks, and obviously current and former Portfolio companies. The Lead Life Cycle seems to be pretty straightforward in terms of Lead-> Opportunity -> Account.

Is there any critical information you PE folks love to see in your current CRM Databases about potential companies? I could even automate a batch upload of some financial data mapped to some fields in the CRM database so when a User logs in to view an Account, they see some financial metrics already (possibly some financial ratios for profitability/productivity/leverage. If they have this data anywhere in Excel, this could be a simple drag and drop to a folder.

Would appreciate your feedback and advice. This is my first meeting ever with a PE firm and a chance to build a professional working relationship.

A little about me: Non-Target, Technology Consultant at Deloitte, taking a few finance classes, dreaming of an internship at a PE firm prior to T10 MBA.

Career Advancement Opportunities

April 2024 Private Equity

  • The Riverside Company 99.5%
  • Blackstone Group 99.0%
  • Warburg Pincus 98.4%
  • KKR (Kohlberg Kravis Roberts) 97.9%
  • Bain Capital 97.4%

Overall Employee Satisfaction

April 2024 Private Equity

  • The Riverside Company 99.5%
  • Blackstone Group 98.9%
  • KKR (Kohlberg Kravis Roberts) 98.4%
  • Ardian 97.9%
  • Bain Capital 97.4%

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  • Bain Capital 99.0%
  • Blackstone Group 98.4%
  • Warburg Pincus 97.9%
  • Starwood Capital Group 97.4%

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  • Director/MD (22) $569
  • Vice President (92) $362
  • 3rd+ Year Associate (90) $280
  • 2nd Year Associate (205) $268
  • 1st Year Associate (387) $229
  • 3rd+ Year Analyst (29) $154
  • 2nd Year Analyst (83) $134
  • 1st Year Analyst (246) $122
  • Intern/Summer Associate (32) $82
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