Digital Media Pricing
I am looking for literature on digital media pricing models, ad sales metrics and website analytics...Any pointers are much appreciated
I am looking for literature on digital media pricing models, ad sales metrics and website analytics...Any pointers are much appreciated
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the IAB (interactive advertising bureau) has some great research on their site. In particular their year end reports have some insights into pricing models, etc.
http://www.iab.net/insights_research
Just curious, but do you happen to work for a firm specializing in Digitial Media M&A or building a portfolio gravitating toward the industry?
harvardgrad08 - Thanks for the link
Lambie - I am prepping as I have an interest as I believe this is the future and want to get into the digital media space, currently work in the media finance (think major production studio)
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