A basic question, but it's giving me nightmares. I've a tea stall that I started 2 years back. Today, 2 of my stalls are profitable, 4 are about to break-even. The places where I broke-even, gives me weird statistics - sandwiches sales are seasonal! - goes up in certain months by 50% and other periods stays at 30%. When sandwiches goes up, tea goes down. And on top of this, my customers demand and tease me that you haven't yet introduced this kind of sandwiches.
While I can make more profit from selling sandwiches, my DNA (selling tea) gets diluted if I do so. In fact, my stall name wouldn't make any sense if I do so!
My idea is to sell tea (and not sandwiches). Best part is, I've 4 big sandwiches, 8 mid-size and 12 small ones in my menu, whereas I've 25 varieties of tea! Big sandwiches are high margin game. I introduced them (as complimentary) because I waned to sell tea!
What would be your approach if such was your situation?
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