Econ Consulting or Google APMM?

I have offers from Google for their APMM program and a top economic consulting firm, and I'm unsure on what to do. Location is important to me and the economic consulting is in my preferred city. But at the same time the work at Google would probably a bit more interesting. I also may have deferred admission to b-school (will find out in a couple of weeks). Any thoughts on what each position would push me towards in the future? Or is it all a crapshoot if I go to b-school?

 

I'd go with Google, because I don't know if even NERA/Analysis/Bates White could compete with Google when it comes to brand equity, and after biz school you pretty much get one free reset when it comes to career choices. Plus you'd probably get more transferable skills outta it.

Unless, of course, your desired career is in the field of economics / econometrics, in which case don't bother with Google and just go do what you want to do instead.

 

Without a doubt, go with Google APM. It is one of the most competitive programs in the world and will position you to do anything related to strategy/product/entrepreneurship in the future or will get you into a great B-School if you want to go into finance. Not only is it a competitive program, but you'll probably learn more valuable skills there than at a consulting firm.

 

It's not Google APM (Associate Product Manager) but APMM (Associate Product Marketing Manager). They are different roles. APMM is probably under engineering in terms of selectivity and is considered to be one of the 2nd tier non-technical roles at Google.

 

Woops, that's my bad. I know APMM is a very coveted role at Facebook, so I'd imagine it be equally as coveted as Google. Not the same caliber as APM for sure, but I personally think it'd be more valuable than econ consulting. Just my 2 cents.

 

Yes, this is correct. I was also just given deferred admission to bschool, so I'm really at a loss now. (Obviously, I'm very grateful to have this concern!) The econ consulting firm would pay for bschool, but I don't think I'd want to go back after the MBA. Google would not pay.

Now adding business school into the equation, would APMM still give me more useful skills than econ consulting?

 

What do you want to do in your career post MBA? Econ consulting will give you very good quant skills, which is an increasingly valuable skillset to have.

But Google is Google, and you can't beat the brand name on your resume. If your bschool is very prestigious (m7 or better), you probably no longer need to worry about that though.

 

Granted I work in Strategy, but when I was in undergrad I interviewed at several economic consulting firms. Overall the work seemed very boring (but that's me). It would be good for people who are very into details and theory - think professorial types. I interviewed at Analysis Group and FTI (for their economic consulting group) and the people I met seemed more in line with academics than business professionals. Some people love this, others hate it. Unlike other consulting functions, exits to b-school were not super common - many people went to law school (since much of your work in economic consulting is to support litigation) or got PhDs in economics or mathematics.

Can't speak to Google but I've heard being a PM there is like the best job ever (in terms of pay, work/life balance, and fun).

 

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