How to properly negotiate equity up front

I've been having discussions with a partner of a tech startup about coming on-board. They've made it clear they want me to work there. I'd be the 8th employee (5th if you exclude the 3 partners). What are early employees getting in terms of equity in a firm of this stature? I've seen some databases showing 1-1.5%. Any insight into this is greatly appreciated. Located in NYC area btw.

Thanks,

 

What position are you looking at taking?

If its technical or product related then I would say between 1-2% roughly. Maybe 3-10% if you're really a rockstar and coming in as like a Director or VP of Product/Tech, higher end for CTO/CPO.

If its finance, biz dev or sales related you're looking at between 1.5% to .5% (sales closer to .5%) because you're going to make money most likely on commission and be given a great comp plan. Finance doesn't quite have that so thats why its a bigger percentage of equity.

"It is better to have a friendship based on business, than a business based on friendship." - Rockefeller. "Live fast, die hard. Leave a good looking body." - Navy SEAL
 

There are bunch of things to consider in addition to what you've written:

How many founders will there be? How much capital have others contributed? Have other people been working on this full time for a while? Will everyone be full time at the outset? How senior are you relative to the others in the mix? Whose skill sets are most critical to the company becoming successful?

 

Why did they ask you to invest money in the company? Is that so you too have some more skins in the game? How many shares would the two grand buy? Based on that you can value your sweat equity accordingly.

Also percentage is only part of the considerations. Just as important is to make sure that your equity stake is treated equally as the execs/other founding members so that when new shares are issued you also get to participate proportionately and won't get completely diluted away.

Too late for second-guessing Too late to go back to sleep.
 

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