Film Studio Investments

Hey All,

How do film studios value their project for a new movie or a show? Trying to understand how, say for an instance acquisition of a script for a movie, the financial modeling differs from that done by typical TMT group.

Does anyone have any experience in this are?

Thanks you

 

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It will be hard to get a specific list now given a lot of funds, banks and individuals are out of this specific asset class. Some because they are down a significant amount of capital, got burned investing in film, the publicity some funds got around film financing made them get out of the space, etc.

In the past, you had DB Zwirn, Societe General Quebec, M/C Ventures, Stark, ABRY, Aramid, Dune Capital, Ingenious, Cryte. Abu Dhabi area had some investment in the field, forget by who, but it was associated with their film festival and just growing the Hollywood and glamour side to the region. Also, you have some agencies who raised their own funds for client films, i.e. William Morris used JPM to raise a $100 mm fund, announced in Cannes in 2008.

You can go to an alternative route of gap financing or tax credits, some firms I've seen there, Grosvenor Park, Relativity, etc.

 

My older brother owns an independent film company, and I can assure you that movie financing is wildly different than you've portrayed it. Firstly, op ex is MUCH larger than you're assuming. A portion of the gross has to go to theaters, a portion has to pay for distribution, you have to pay for advertising, etc. Certainly, a successful movie can give a healthy return, but it is a VERY risky field to be in. You're certainly not likely to see a 1000% return unless you happen to make the blair witch project. Many, many movies lose money, and substantial amounts. Please note that you've simply cherry picked the best returns as well - you should do well not to confuse anecdotes with statistical truth. I could point to the stock market and find a few stocks that have done exceptionally well, and then argue you'd be well to invest in the market as a whole. I may be right, but I'd be obfuscating just as surely as you are now.

As for who provides the financing, that varies. Most blockbusters are paid for by studios - however, the studios may seek out direct investments in the movie (something they used to do more than they do now). As for how independent movies are financed, it is mostly independent investors, typically friends or acquaintances. My older brother spends much of his time golfing trying to get people to invest in his movies - they make commitments to provide funding just like someone investing in PE would.

If you want to run with the investing in movies idea, I certainly won't dissuade you. However, be clear that it is a very easy way to get blown up, and killer returns are not as frequent as you'd like. Remember, Babe Ruth was sold to pay off a debt from investing in the theater.

 

I was peripherally involved in the production (financing) of this movie:

http://www.imdb.com/title/tt0250636/

All the money came from individual investors, and they never saw a dime. I think that was kinda the point though, in that there is an explosive upside in movies that can't be quantified, but there is also the near-guarantee of a huge tax write-off. In other words, it's a win-win for someone who needs to offset large capital gains. Plus I guess there's the supposed prestige of telling your friends you're in the movie business.

It's not a place for serious investors, though. The studios are absolute pros at the business and they get their asses handed to them more often than not.

On the other hand, a buddy of mine was the wallet for a movie with Coolio in it, and he made pretty good money. So I guess you never know.

 

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