Framework Advice - Market/Product Entry
Hello all,
After reading through a few case interview guides (LOMS/CIP) as well as companies stressing the importance of a MECE issue tree, could anyone comment on whether using a 2 pronged Internal / External Factors approach would be acceptable?
I found it easier to gather my thoughts and a quicker format rather than a similar framework consisting of Customer, Company, Product, Competition, which may be more structured but less MECE.
The last approach would be to create issue trees with qualifications and to state things such as Product (Ex-Competition) etc.
Thanks!
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