How Selective are B-School's in their Email Recruiting?

I took the GMAT about a year ago, and lately I've been getting a ton of B-school recruiting emails. I'm not planning on applying this fall (maybe next year), but I'm wondering how selective some of these schools are in their initial recruiting (more like spamming) so I can gage how excited I should be about the attention. A lot of the emails have been from schools I wouldn't even consider (Hult anyone?), but I've also been getting a good amount from schools I would be excited to go to: Columbia, Sloan, Yale, Chicago, Kellog, basically all the top ranked ones except HBS and Stanford. Anyone know if they just spam everyone to 'recruit to deny' and collect application fees or how these recruiters operate at all?

For reference I graduated from a top 5 liberal arts college (where I was an athlete) w/ a 3.5 GPA, got a 740 GMAT and currently work as a research analyst for an alternative asset manager.

 

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