How to conduct industry analysis?IB
My fellow monkeys,
This is kind of an elementary question but one that I couldn't think of a perfect answer for. If you were assigned on a new deal/project, how would you go about learning everything there is to learn about the industry of the company in question? What exactly would you want to know?
I'm an IBD generalist at a bank and have been working for about a year but i've never actually had to learn an industry well enough during a pitch or a deal. I would assume equity research guys and maybe industry coverage bankers elsewhere are good at this so i would love to get everyone's opinion.