Key CPG metrics
Besides the obvious top and bottom line numbers, what are key metrics for a consumer packaged goods company. I'm looking for stuff along the lines off same-store-sales in retail.
What ratios do those metrics inform (for by comparison, price to SSS growth in retail or TEV to proven reserves in mining/oil & gas).
Finally, for comparability of quarterly market share change numbers, what is the best way to back out effects of promotional spending if disclosed? Is it fine to leave it in net sales but then take it out as part of SG&A?
For context, I'm trying to value a non market leading soda company, and the projections aren't reliable enough for any sort of intrinsic approach to be meaningful.