Networking on Linkedin

Hey guys,

I have read on other posts that networking on Linkedin with random people is not a good idea, but I don't have any connections because I do not have a family that comes from this field. So, in light of that, any ideas/suggestions?

Thanks.

 
Best Response

I need to address your connections comment first. Having connections isn't about having family in the field you're wishing to pursue. It's about cold emails/calls, networking events, informational coffees, etc. Most connections have zero to do with family. If you don't have connections in the field, it's because you're too unmotivated (read as lazy) to build them. There are plenty of free opportunities to build real connections, especially for students.

Now, how to build connections on LinkedIn. In my experience, there's always one thing that you absolutely need to build a connection. That is SOMETHING IN COMMON. Is that person alumni from your university? Did they grow up near you? Have you both been a part of the honor society? Are you in a similar industry? You need SOMETHING to establish a connection and give them reason to entertain your inquiry.

In my opinion, if you can't find a common factor to use, you just need to move on. Find a different firm that does have alumni.

Good luck!

 

People are more willing to help if somehow they feel a connection. This is often times why you see senior bankers carrying around bags with their business school on them. It instantly builds a connection and creates conversation, that may not have happened otherwise.

If you need to reach out to that specific person or specific firm for some reason, then yes simply expressing interest is probably the best you'll be able to do (and should do). However, I think there's always another firm, another contact, etc. that you'll have better luck with. You can use these contacts to build other contacts more organically as well. Otherwise, you can waste a lot of time trying to build connections where people feel no obligation to help.

 

I agree with LeverageThis. While I was networking my response rate was much higher with people that I had some sort of connection with. If you are in greek life, search "fraternity/sorority" and "investment banking" on LinkedIn, and you should find a good amount of people with a connection. I also reached out to other non target school alumni who were usually happy to speak with me since they went through the same challenges of coming from a non-target.

 

I wouldn't say "I want to learn more about investment banking" if you already have an internship in investment banking. This makes it sound like you know nothing about the industry and the recipient doesn't want to spend twenty minutes of his/her day explaining to someone what investment banking is about when you can find that out on your own. The email you are sending is something I can copy and paste into hundreds of emails. Try making it a bit more personal. Do a quick search on the person you are sending it to and try to think of something interesting to stay to pique that person's attention.

 

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