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Hi,

I remember seeing a topic in the last few months on the classification of companies / products in a 2v2 matrix with the rows & columns being addictive / non-addictive & value adding / non-value adding. If anyone remembers this, can you please post the link here? I believe it also links to a blog post or a research where this idea originates from.

Inb4: googled, used site search, went 40 front page news back.

Thanks!

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