Market Research Exit Opportunities (Finance and Non-Finance)

Upon earning my master's degree in economics, I've been unemployed for the past several months. In that time, I've applied to several jobs, both inside and outside of finance (because I have wide ranging interests and because I think diversification as a strategy makes sense, even outside of investment management). I'm interviewing with a market research firm and wanted to ask you guys how I could leverage that experience in the future (in case I actually get an offer)? Please mention finance exit ops and non-finance exit ops.

 
Best Response

First try to imagine your success at this interview, as it may be safe to say you are interested in the position, then kick ass if you get the position. Your question about exit opportunities will be heavily dependent upon your mathematical aptitude, your grades, your height, weight, and looks as well as your performance in the firm and the impact your research made. I hope you have a great personality and see things from others perspectives, because if you do ... a HF will scoop you up in 2+ years. If finance isn't your thing consider a think tank, just realize what you may be getting yourself in to.

 

Cool, thanks karypto. SB for you.

If anybody else could chime in on this topic, I would greatly appreciate it. I think market/marketing research would be an interesting and stimulating first job, but I just don't want to get stuck in the industry forever.

 
ANT:
I think it is a solid starting point. Lots of ways you could spin this. Depending on what type of research you do and how in depth you go will ultimately decide.

It'd be advertising research (seeing whether ads "worked"). However, I'd be doing the analytics and supposedly it's fairly quantitative (lots of statistical analysis, like t-tests, correlations, regressions, etc.) and involves Excel and SPSS (SPSS for statistical analysis and Excel for VBA, pivot tables, graphs, etc.). So, some of the skillset would definitely be transferable to investment management research/analytics, but I'm just afraid that people might not give me a shot because they'll think that advertising research isn't relevant. Is the only way to get over that part via networking?

 

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