New Google-backed / Andreessen Horowitz Startup to offer no-commission equity trading
Looks like a pretty big twist in the retail trading space specifically. From what I understand they'll be making money from low overhead, collecting fees from exchanges for the volume, and presumably selling some of the flow data to clients willing to pay for it. Also has solid tech backing, although it'd be interesting to see exactly what they're setup looks like.
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i think they are also planning on generating revenue through API licensing fees
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