By private bank, I meant what JBGH is trying to get at.

Ok, but how does the Private Banking unit make money? How does a solely private bank like Pictet make money??

Greed is Good.
 
Best Response

Private banks make money in a few ways. The first way that is through selling managed accounts which results in recurring (annuity) revenues for the bank. A managed account is one where the client does not have discretion; rather the discretion is up to the bank. For example, a client comes in with $10M and puts it all in a managed account. The bank charges a management fee (between 50-125bps) that the bank gets on a quarterly basis in perpetuity (or until the client leaves).

Private banks also make money through selling brokerage products. Think of this as the classic "eat what you kill" scenario. Typically, clients will have a brokerage account in addition to their managed account (now they may only have a managed account or they may only have a brokerage account in some scenarios). A brokerage account would be used for selling one off products, such as an IPO, a structured product, etc. For example, think back a few months ago when Goldman Sachs was supposed to lead a private placement for Facebook. GS's IB structured the deal, but GS's Private Bank client got exposure to this deal as well.

As JBGH said, private banks also try to offer a full scale of solutions to their clients. Products such as mortgages, LOCs, etc also produce revenue.

 

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