What are three things you would ask to receive from a company interested in you being their sellside advisor?

A firm approaches you about being their sell-side adviser, what are three things you would ask to receive from them?

If you were assigned to work on an engagement with a manufacturing company and you could ask management only three questions, what would they be?

 

Sell-side advisor: Standard pitch stuff. Relevant transaction experience (including relevant outcome stats), perspectives on valuation, perspectives on likely buyers and strategic rationales.

Engagement with manufacturing: Historical and projected financials, competitive landscape of industry including top competitors, opportunities for growth/operational improvements

All of these questions are fairly complex, save financials and relevant experience, and would require in-depth answers. If you're question is meant to be three specific things these might be too broad.

 

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