Where is the Ride-Sharing Business Headed?

Wanted to open up a discussion about how there are many ride sharing services out there now and how that'll affect the increasing competition companies like Uber and Lyft face in today's environment.

Even, Alphabet announced and unveiled that its own car sharing service that will rival Uber, just days after a Google executive resigned from Uber's board. The car pooling app is within Waze. In addition, their service is pro-bono.

There seems to be more and more competition, like I said before. These days, it almost seems like some of these companies are paying you to ride in their cars. Especially in the city more and more alternative ride sharing apps are coming into existence.

Where does the competition set itself apart? My guess would be how well the drivers are paid. Thoughts?

 

I don't know if there is even loyalty. What determines if you open Uber or Lyft on your app?

Hard to see what the landscape will look like in 10 years. I imagine they'll both be around a lot like pepsi and coke and find creative ways to fight for market share.

 

It will eventually move to autonomous, the way all vehicles will.

Benedict Evans from Andressen did an interesting piece on the future of tech in cars and how it would drastically change a number of big industries such as insurance and shipping.

Imagine owning a car that could take you somewhere, go park itself back at home, and then come back and get you. Or maybe the car takes your to dinner, drives other people around while you're at dinner, earning you money, and then comes back to get you later?

People could live way farther away from work if they could take calls/write emails during their commute so it would greatly impact the broader metro areas.

 

I disagree that every vehicle will be autonomous. As a pilot, I know that there is nothing that can match the situational awareness and skills of a pilot. There are too many factors that pilots control aircraft with that it is simply impossible to automate completely (Drones are still operated by people.

For cars, I could definitely see them all automated. I live in the Silicon Valley so I've seen many google self-driving cars on the streets. Sometimes more of those than normal cars. Good concept, but they are the most fucking annoying things I have ever encountered. Worst part is, honking or giving the bird doesn't do anything.

 
Best Response

One of the best articles on the industry/sector; - https://stratechery.com/2016/google-uber-and-the-evolution-of-transport…

Waze is a pure-play ridesharing platform as Uber and Lyft are taxi companies (disguised as "ridesharing" companies).

What does that mean? Waze/Google are looking for mapping/location data while Lyft and Uber are looking for revenue/profits.

Like the article mentions, building a ridesharing application is fairly easy, building the operations/growth/marketplace is the hard part. If you remove the "double-sided marketplace" by replacing drivers with autonomous cars, it's extremely easy to break Uber's pole position in the industry.

The best analogy I've heard about the industry is that in 5 years it will look like the airline industry. A ton of carriers performing very similar tasks (Lyft, Uber, Didi, Gett, Google, Apple, GM, Toyota, BMW, etc). The only difference will be how 'luxurious' the interior of the autonomous car will be (similar to a United verse Emirates debate).

 

This summer I have been taking two ride share cars every day for an internship (not old enough to drive). I started off using Uber because it was the popular one. About half way through I switched to Lyft for a little because they offered me 50% off for two weeks randomly. They were literally paying me to take their cars. Throughout the summer multiple drivers have told me that they dislike Uber and that Uber doesn't pay well. I mentioned that I sometimes took Uber to a Lyft driver and he enthusiastically responded "Fuck Uber". I have had fasten recommended to me by drivers but never got around to downloading it. For me personally there is no loyalty, I have just been using the service that offers the lowest rates and downloading apps for the sign up bonus. I think that these companies will keep driving down prices because of all the competition and ultimately the drivers will get screwed.

 

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