With regards to applying to regional boutiques (particularly for internships)

So you apply to the contact given to you through your school's career website or through the companies website hr contact, whatever. I give it 2 weeks, then send a follow up email. Still no reply after 3 weeks I send another e-mail or possibly call (if there is a number given). Anyway, do I keep persisting until I get a no? I mean I have nothing to loose right?

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