Networking Internally at a BB? Cold Email or LI Message?

Hey everyone, 

I'm an analyst in a FO role, doing WM at a BB. My role is less servicing clients like PWM, and a bit more 'investments' focused (e.g GS ISG/JPM GIS). I realized over the last few months that I don't see myself in this role longer term. I'm grateful I have a really good network both in and out of the firm, so I've gotten to speak to a number of people and have ultimately realized Infra/Public Finance is something I'm really interested in (e.g GS PSI/PPP).

I recognize I am in a far better position than many others, and I'm trying to understand how to proceed with networking. I have already spoken to a few VPs in our Public/Infra Finance IBD team - one of whom generously said they would consider me for any openings, and another who has been a fantastic mentor since I joined the firm (part of the reason I want to switch is to work with him). 

My question, ultimately, is how should I approach networking? I know I should go through connecting with more juniors first. Should I cold e-mail names I find through the directory directly, and if applicable, name-drop the VPs?

Or, should I reach out on LinkedIn, ask to chat, and say I can message them internally? I know after a few more names and good connections, I can start leveraging connections for more warm intros - both VPs are extremely busy so I don't want to bother them with things like this before I "do more homework".

Apologies if this is a dumb question - trying to understand the best approach. Thanks a ton!

 

Based on the most helpful WSO content on networking strategies within investment banking, here’s a strategic approach to enhance your internal networking efforts at a BB:

  1. Leverage Existing Relationships: Since you already have connections with VPs who are supportive, continue to nurture these relationships. They can provide invaluable guidance and potentially advocate for you when opportunities arise.

  2. Cold Email vs. LinkedIn Messaging:

    • Cold Email: This is often more formal and can be effective if you have specific individuals in mind within the Public/Infra Finance IBD team. Use your internal directory to find relevant contacts. When sending a cold email, briefly introduce yourself, mention how you found their contact, and express your interest in learning about their role and the department. It’s acceptable to name-drop the VPs you’ve mentioned, as it can lend credibility to your outreach.
    • LinkedIn Messaging: This can be slightly less formal and is useful for initial contact, especially if you do not have their corporate email. After a brief introduction on LinkedIn, suggest transitioning the conversation to internal email or a phone call for a more detailed discussion.
  3. Start with Junior Contacts: Building relationships with junior team members can be less intimidating and they can provide insights into the team culture and day-to-day responsibilities. They are also typically more available for informational interviews and can be great allies as you navigate your internal move.

  4. Prepare for Conversations: Whether you choose cold emailing or LinkedIn messaging, be prepared. Research the department, understand the key projects they handle, and be clear about why you are interested in transitioning to this area. This preparation will make your interactions more meaningful and show your genuine interest.

  5. Follow-Up: After any conversation, always send a thank-you email. This not only shows your appreciation but also helps keep the connection active. You can use these follow-ups to gently remind them of your interest when an opportunity arises.

  6. Be Patient and Persistent: Internal moves require timing and opportunity. Continue to excel in your current role while you build your network within the desired department. Your performance and professionalism in your current role can also become a talking point and a reason for others to recommend you internally.

By following these steps, you can strategically position yourself for a successful internal transition within your BB firm. Remember, networking is about building genuine relationships that can mutually benefit both parties over time.

Sources: Guide to building a successful career at ONE company: Internal Networking, JP Morgan Internal Mobility.. For Interns?, https://www.wallstreetoasis.com/forum/investment-banking/lateral-internally-from-st-ft-to-ibd-ft-bb-tips-story-and-advice?customgpt=1, The Best Networking, Cold Calling and Cold Emailing Posts on WSO, How to Navigate FT Recruiting: Learn from My Successes/Failures

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

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