Greetings fight fans. From the hallowed halls of the coming Social Media Boom we have the main event. The one for all the marbles. The one that will compensate for all the lackluster pay-per-view events and third tier fights we have witnessed in recent memory.
The two giants of the online world have been on an inevitable collision course. Not since Hulk Hogan versus Andre the Giant at Wrestlemania III have I so looked forward to a staged battle between two products of hype, advertising and massive profits.
And So it Begins...
Earlier this week an anti-Google campaign was launched, soon after it came to light that it was the doing of Facebook.
Google launches sweeping violation of user privacy!
Though the PR campaign was spearheaded by Burson-Marsteller, it was Zuck dollars that powered the push. As simple as these little words may seem, they are the online equivalent of a declaration of war. A not so subtle implication that you have dipped into our pockets and now we seek to dip into yours. The no-longer-so-stealth campaign alleged that Google is using a little known Gmail feature called Social Circles to:
scrape and mine social sites from around the web ... and share that information without users' knowledge or consent
Naturally, Facebook played the denial game and the whole tale will be swept under the rub promptly. At the World Economic Forum in January, ex-Google CEO Eric Schmidt downplayed Google's worries about Facebook. He pointed to Microsoft as the real concern. Facebook's sea of data on personal relationships and information, however, makes this claim a falicy...even if an unintentional one. Google has been looking to reach into the social space with products such as last year's failed Buzz. The Social Circles venture seeks to track paths connecting Gmail users through outside networks such as Twitter and LinkedIn.
All of this makes me wonder what Microsoft thinks about the whole thing. I can't help but to recall the Simpsons episode when Bill Gates walks into the Simpson house and with the help of a few Microsoft thugs breaks Homer's pencils and trashes his home office set up.
It has been a long while since there were so many real deal heavyweights going head on in business. Google and Facebook have both been tabbed to be the industry giants of the coming decades, in fact...they already are. Wouldn't it be something if one of these no longer existed in a few years due to buyout by or simple destruction by the other?
What do you guys think? If you had to put money on a head-to-head fight who would you bet on and why? I haven't been this excited for a scrap since Hagler and Hearns...I hope it happens.