Unorthodox Path to Corporate Strategy Position

WSO users:

This is my first post to WSO and I'm looking for a little guidance.

Background on me: BBA in Management (trust me, I've heard all the jokes about MGMT majors, I get it, whatever) from TCU and work in sales for a fairly large construction equipment manufacturer. I'm really enjoying my sales role, and plan to probably stay in it for a few years to get some real ground-level experience in the industry. I'm by far the youngest sales guy in the company (24), with most of my counterparts well into their 40s and 50s with 20-30 years of sales experience in the industry. I enjoy the travel, but can see how that might get old as I get older (don't want to be a 50 year old sales guy). I like the "Big Picture" and planning aspect of the business, tracking industry trends, entering new markets, introducing new products, etc., so I'm really trying to go into more of a Corporate Strategy role after a few years in sales. I figured WSO would be the best place to come to get some advice on what I can do to put myself in the best position possible to make the jump from sales to strategy.

I 100% plan on getting my MBA, but I won't do that until I've got a few years of experience under my belt. In the meantime, I've been looking at a couple part-time and online MSF programs (IU-Kelley, UMiami, Auburn) that I could do in the meantime to give me the finance background I'd need to be competent in a corporate strategy role. Would getting an MSF now (and MBA later) and a few years of sales experience be a smart move if I'm looking to one day go from sales to strategy? My thought process is an outside sales guy who also has a strong grasp of finance and accounting is pretty rare, and could be pretty attractive to an employer. Any advice on different routes from this that would help me land a strategy position later on?

I know I'm just an outsider looking in to you guys, but I'd really appreciate some candid feedback. I'm speaking purely for internal-hiring purposes for a mid-large construction equipment manufacturer (not looking to land a job at a BB or flashy consulting firm, I'm not an Ivy Leaguer and don't care to be). I'm just looking for some help. Thanks!

 

PNWguy94, bummer your thread hasn't had a response yet. Sometimes bots are smarter than humans anyways:

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Let me give you some advice, corporate “strategy” is not all it is cracked up to be. Mostly ex-consultants who spend their time herding cats to get information to put in ppt decks for senior ops guys and the CEO. Not bad experience but not a goal in of itself. Most strategy guys would love to have the opportunity to transition to an business role in marketing, operations or SALES.

Sales is a great skill set to have (especially industrial/commercial sales. With a sales background you can run a business unit, start your own co, move into marketing or other business roles etc.

Plus, frankly if you are a good sales person you are making more money early in your career than anyone in a support role like strategy.

You’re young, I would give sales 5 years then if you hate it go get an MBA and go into finance. Although i’ll remind you that partners/mds are valued for their sales ability more than anything else.

 

this is on point...currently looking to transition to sales.

CD or strategy aren't a bad place to start as it allows you to quickly build your internal network and understand the business/industry. but not really an end game.

 
Most Helpful

Because CD and Strat roles typically require IB or consulting-type of experience. Both of those are difficult to land. Also, CD or Strat teams hire ad-hoc whereas Sales is always hiring. So supply/demand.

Here’s the cultural difference – IB and consulting firms are revenue generating services. Pivot to corporate, CD and strat don’t (directly) generate revenue for the company. Sales (maybe marketing depending on the company) generates revenue for a company. Hence, Sales teams are prioritized, not CD or Strat initiatives. Now before everybody gets up in arms here, this could widely vary firm-to-firm.

For some folks, it’s probably a culture shock going from IB/consulting – where you’re considered the top priority and dare I even say put on a pedestal by other groups (back office, middle office) – to corporate where other teams – Sales – are given the spotlight.

Background: Buy-side => CD => Sales.

 

I know this is quite a bump but I've seen interesting combinations of corp strategy + corp dev at my pre-MBA company (worth $5-10B, MF Portco) where there's not one single ex-banker/consultant on the strategy team (a ton of ex operators, people with heavy industry knowledge w/ minimal modeling/casing skills). The head of the department was an ex-ops+bus dev and brought in a ton of deal flow through his "connections" and honestly had one of the coolest jobs I've seen. His job now is more pure strategy/bus dev as we had a different team focused on operations/integrations of new acquisitions (he had a ton of autonomy from what I saw vs. other C-suite guys I saw).

The only few ex-fin consultants/IB/PE guys in our company seemed subjected to just pure finance roles (and didn't sound nearly as appealing, think a seasoned CFO/VP of Treasury but I think the strategy/bus dev team took the initiative on new lines of business/tuck-in acquisitions and the finance team was more so there for the support). May sound appealing to some people but I thought the ex-BU (business unit) ops guys had a ton more optionality with roles within my industry. 

My pre MBA company may have been an anomaly though regarding backgrounds. I've seen a few people with faster trajectories with some finance/consulting background --> corp strategy --> having BU ownership of a P&L but none in my previous industry (healthcare). Those almost always went to experienced operators. 

Edit: P&L ownership in healthcare can be luck of the draw for certain companies. You have a chance of getting stuck with a underperforming product/region therefore possibly limiting your opportunities (although I'd imagine a successful turnaround of poorly performing P&L lines can make you a hot commodity internally as well as other companies especially at PE-backed platforms that do large number of acquisitions). Also recently found another MF PE that recruits ex operators/few consultants into a hybrid CS/CD role at the post MBA level (Senior Manager/Director level) for one of their HC rollup platforms.

 

So consider my perspective: 5 years at F50, 3 in traditional corporate finance and 2 in corporate strategy. BS in Finance from a similar public school to TCU. No MBA, no MSF, not planning on getting once in near term because it's irrelevant for my current 5-10 year goal.

From my experience, you are wanting to go to an upstream marketing function. Depends on the firm and the industry, but a lot of the time the upstream marketers are leading the brand development, market research, industry analysis, and new product design / TPP. Their backgrounds are all over the place, sales, technical, finance, MBAs, etc. But they are highly prioritized in my organization because they are tangibly involved with generating revenue. Bonus is they are a part of the industry screening for target companies and strategic partners. So you see a whole lot of the upstream business cycle, from R&D to Design to Supply Chain to M&A.

Within company and/or industry networking and leveraging your experience in sales can help, but if you want to reset your industry an MBA will open up the most opportunities for you. With the MBA, the region of the country you attend to will drive the biggest source of OCR. Personally if you are wanting to move towards a heavy strategy role as you described I don't think an MSF is relevant, but others may disagree.

 

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