TON-Based Memecoin
The Meme token Dogs, built on the TON blockchain, reached one million users in under 24 hours. Users follow the Dogs Bot on Telegram, which airdrops Dogs tokens based on their account activity. These tokens are currently just numbers in the Bot, and distribution to wallets is uncertain.
Simple Gameplay + Referral Rewards = Viral Spread
Inspired by a sketch of a dog by Telegram founder Pavel Durov, Dogs' simplicity and referral reward system ensure viral spread. Users follow the Dogs Bot on Telegram, which calculates rewards based on their activity, with a median of around 3,000 Dogs tokens. The project requires no TON wallet, making it accessible, especially to Web2 users.
The deep integration between TON and Telegram, primarily monetized by selling ad space, shows explosive growth potential. Dogs' success highlights Telegram as a major traffic pool, but traditional Web2 methods limit innovation. Creating a true Web3 product that secures personal data rights and embodies Web3 principles is essential for transformative growth. This is crucial for the future of Dogs, other TON projects, and TON itself.
