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AM, ER, and PWM get (slightly) fewer applications, but it's also massively higher bars to entry. Investment Banking gets way more applications, but a lower bar to entry because of the number of firms. Plus, IB internships with larger companies are rotational, meaning you'll get experience in a lot of different programs. AM/ER/PWM firms also tend to higher more from IB than the other way around.
I would look for rotational programs if I were you, and that way you can have experience with more divisions as well as a better shot due to your lack of experience. I'm in a similar boat (3.6 GPA and transferring from a CC to Pace in January) but I have relevant work experience and a solid network to pull from which has made the job search significantly easier for me. Good luck!

"In order to make a man covet a thing, it is only necessary to make the thing difficult to attain." ― Dan Ariely
 

What sport? Emphasize it on your resume, banks love athletes.

IB and PWM/AM are extremely different beasts in terms of work level. You can do your own research there, but be realistic about how willing you are to work 80 hours a week versus 40-50.

My advice is to connect with some former sports people (especially from your sport) who work in these roles and hop on the phone to find out what they do and the internship path to get there.

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