Do you mean like "we should do something about this" or activist involvement from another fund being a catalyst

 

The "we should do something about this" + evaluation of the potentials i.e. issuing a dividend vs asset sale vs spinoff etc.

 

Have seen those but I'm curious in an interview setting / general pitch i.e. how people write l/s pitches and if that can be applied to create an activist pitch for a company etc.

 
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I have a buddy who got a job at an activist fund, so this is second hand. His case study / pitch during the interview process focused on determining if a company was a good activist target. This involved not only identifying reasons for underperformance, but also why there was a compelling case an activist could fix it vs being a passive shareholder and letting mgmt worry about it. I think this is the crux of making a good activist pitch vs a bad one. The majority of the time management are very smart people who are aware of their problems. Other things they cared about was a detailed share count reconciliation / right trading volume to build a position, and softer things like whether an activist or active type of shareholder was already involved in the company which could create an additional roadblock 

 

Take a look at CLCT. Alta Fox recently took an activist minority position against their BoD, arguing the members were ineffective and failed to perform duties.

 

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