Advice on pursuing Botiques/MM

Currently going through the SA recruiting process as a non target, went through interviews with BB's with no luck. Does anyone have any advice on pursuing a summer internship at a Botique/MM? It it best to just cold call or set up phone chats with people at the firm and then make the ask shortly after? Emailing their general email address that they direct you towards seems like a black hole
I would love to hear anyones experience in going through the process before

 
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