Amazon Introduces Prime Music

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Amazon is getting into the streaming music game. The company has officially launched Prime Music, a new service that offers Prime customers access to over 1 million songs and hundreds of curated playlists.

Amazon offers this service with no additional cost for current Prime members ($99 annual fee).

It all starts with a bit of rebranding. Amazon is bringing all of its music-related products (i.e. the Amazon MP3 store and Cloud Player) under the same banner and just calling everything by one name: Amazon Music.
Amazon says it's got over 1 million songs to start, and plans to add to that catalog early and often. Still, the total is super tiny compared to Spotify's enormous library, which also features exclusives like Led Zeppelin.
Amazon hasn't yet reached an agreement with Universal Music Group for Prime Music. The New York Times claims the disagreement is over money -- no surprise there. Unfortunately, Universal Music Group just so happens to be the largest music company in the world, with artists like Jay-Z, Kanye West, Katy Perry, Lady Gaga, and Taylor Swift on its roster. But those are just a few artists out of hundreds that you won't find on Prime Music at launch.

Well, first of all I, believe that Amazon has just made its current Prime members a lot happier. By adding 1 million tracks to the current product, they managed to increase its value and make a Prime subscription more alluring.

However, when there is Spotify, I don't think that someone who wants to listen to all the latest music hits and have the widest possible range of tracks available will opt for Prime Music, especially because of the limitations that stem from the issues with Universal addressed above.

What do you guys think?

Source: The Verge (Link to the original article)

Comments (5)

Jun 13, 2014

I think if you're not already in the business of writing sales copy, you should get into it.

Jun 13, 2014

Well, the IB industry offers slightly more exit opps than the sales copy one...
Just kidding! Srs, I am just really into tech and I enjoy reading all the current tech news anyway, so why not make summaries of such articles and give back to the WSO community?

Jun 13, 2014

I honestly don't care about it. I'm addicted to Prime for the super fast shipping and that's about it. I've already got Netflix and use Spotify/Pandora for music, I don't need to use Amazon's media. Unless they start putting up tons of GOOD original content that I can't get anywhere else, then I'll actually start watching/listening to Amazon crap

Jun 13, 2014

This. My Prime addiction is getting unhealthy. Don't really care about this new music streamer, I don't even know where to find Prime Instant Video if I wanted to use it.

Jun 13, 2014

Assistant General Counsel - RE Portfolio M&A