Amazon Is Becoming Bigger Search Engine Than Google

silverbuck898's picture
O
Rank: Orangutan | banana points 307

According to a NYU professor, Amazon is becoming a bigger search engine than Google. Approximately 55% of all searches relating to shopping now begin on Amazon, bypassing Google. While I think Google still dominates Amazon in other search engine areas, I'm not surprised about the shopping. Personally, Amazon is the first place I look when there is something I want to buy. It amazes me how dominant they are in this area. This is also part of the reason why Amazons stock was upgraded.

Amazon has become a major player in the search engine space, and could soon become a "more important search engine than Google," NYU Stern School of Business professor Scott Galloway told CNBC on Tuesday.

As Amazon reinvents the very industry it disrupted, retail, it is also becoming a primary shopping search engine for consumers, with 55 percent of searches beginning on the site.

While I don't think Amazon will overtake Google in other areas, I think their retail dominance is impressive. What are your opinions on their hold of the segment and what does the future of retail look like?

Reference:
NYU Professor On Amazon

    • 1

Comments (2)

 
Related Topic
Dec 31, 1969

Amazon vs. Google: The Race to your Home (Originally Posted: 10/19/2017)

You've probably heard of Alexa, the gentle-mannered AI voice assistant that powers the Amazon Echo.

If you ask me, the Echo is pretty sweet. There's nothing better than being able to get dressed every morning and get my briefing on the weather for the day. And at the end of the day when I'm comfortable in bed, I can just ask Alexa to turn of the lights since it's connected to my Philips Hue lights.

Today we also have Google Home to compete with Amazon. And honestly, I can't really say one is any better than the other necessarily as a stand-alone unit. But what I will tell you is that I believe the Echo is better since I can simply make orders for the tide pods that I'm running low on, or the deodorant I just tossed.

My point here is that as time goes on and Google and Amazon--and maybe Apple later--compete for market share, it really isn't going to be about what their voice assistant devices can do themselves as much as it will be what devices/services that the voice assistants can connect/talk to.

Although Amazon, Google, and Chinese tech giant Baidu will account for the overwhelming majority of smart speaker sales this year, their dominance will cool by 2020, with their collective share of the market expected to drop to under 70%. These companies will begin focusing on developing their voice assistants, leaving third-party manufacturers to run hardware developments of smart speaker devices.

What do you guys think about the future of home voice assistants? Do you think Amazon will continue to keep its strong hold on the market?

https://www.yahoo.com/amphtml/finance/news/amazons...

Private Equity Case Interview Samples
 
Dec 31, 1969
Comment

See All Comments - 100% Free

WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)

Modeling Training - Special for WSO Members

Popular Content

See all