We got about 1.25 acres of vacant land behind a hotel. It's in a town with around 50k people and about an hour away from a major metro. It's really a highway market more than anything else. No real major industry there. The parcel is sitting behind a hotel. The site actually sits on a highly trafficked road (50000 ADT). The site was meant to develop a second hotel, but the hotel market is pretty bad. We're trying to maximize what we can do with it. We spoke to restaurants and other businesses trying to do a NNN, but unfortunately, since its limited visibility, they won't do a ground lease. Also thought about doing a conference center to compliment the hotel, but after some due diligence, saw that most meeting/conference centers are sitting empty the majority of the year in the town. Another option is self-storage.
Any creative but realistic ideas we can implement?