Are Theaters becoming Irrelevant?

Hey monkeys,

I read an article on this and just like the title says -- are we losing interest in movie franchises or is there an underlying reason for why domestic movie ticket sales only account for an extremely small percentage of all ticket sales?

I took a step back and thought about this.

Maybe it could be the movies itself that are driving consumers away, after all


“Sequels are greeted with a little bit of cynicism in this country”

But then again, franchises like the "Fast and Furious" and "Pirates of the Caribbean" are always long awaited for and have been going on for a long time, so could the reason for low ticket sales be that we are becoming more and more tech reliant and are just waiting for the movies to release on Netflix, Hulu, HBO, Amazon, etc.?

Which do you guys think are the reasons? Any I haven't listed?
For those who have watched recent movies? Thoughts?
Other thoughts?
Comments?

Thanks.

 
Best Response

Maybe Hollywood should consider new writers. It seems like everything is a comic book movie or a reboot. Soon enough there will be a Rambo reboot with a chick and some socialist message. Also, the actors politics get old really quick.

Only two sources I trust, Glenn Beck and singing woodland creatures.
 

I feel like all the comic book movies/reboots coming out are because of the hype/demand for them; I haven't heard people talking about any other movies besides them in a while probably because of how the directors are connecting all those movies so that they lead up to one massive collaboration in the end (i.e. Avengers: Infinity Wars). DC is behind, but they are starting to do the same.

 

I really don't think that it is the writers fault. Movie producers are less likely today to fund an original idea when the return for marvel super hero movies is so high. The risk associated with original ideas is too high for certain producers to want to make these type of films. We haven't seen something like Good Will Hunting, The Usual Suspects, Dead Poets Society, etc. for so long. I want good movies back now!

 

We went to cinebistro in Atlanta one time and all that would work for our schedule was RIPD. I got a few of their large mixed drinks (comes in some huge fluted glass). I was wasted and the world was spinning by the end of the movie.

The movie still sucked.

 

Theaters are all about the experience and not the movies. Yes theaters may be dwindling in numbers, but I do not believe that they are becoming completely irrelevant. What can really replicate date night at the movies? Or being one of the first to watch a movie? Sure theaters are antiquated, but their competitive advantage is not about the movies, but rather the experience. That appeal has allowed theaters to survive for over two millennia and I do not see that changing in the near future.

 
To <abbr title=investment banking&#10;><abbr title=investment banking>IB</abbr></abbr> or not to IB:
or is there an underlying reason for why domestic movie ticket sales only account for an extremely small percentage of all ticket sales?

Could it be because the US is about ~5% of the world's population?

US sales declining in absolute terms could be tied to streaming, franchise exhaustion (I don't know how anyone keeps up with all of those Marvel movies)...

But on a global basis, movie releases keep breaking box office record after box office record as more and more people have access to Hollywood movies. Just read about the launch weekends of the last two Fast and Furious movies in China, absolutely nuts.

 

Movie season is typically September through December, in terms of oscar potentials. Sometimes there is an interesting film here and there in the summer months (June to August). Mostly everything else is just noise, been that way forever. Not sure what the issue is. You shoud put some critical thought into anything you read, even if it's from the sacred Wall Street Journal

 

Just from personal experience, the price of a ticket just doesn't make sense to me anymore. I have to pay around $13 now to see a movie in a theater. Alternatively, I can pay $8.99 a month for a Netflix subscription and watch as many movies as Netflix has from the comfort of my couch. Granted, I can't see everything I want on Netflix, but the selection is enough to keep me satisfied. Also, there are some movies now that aren't even showing in theaters that I can watch on Netflix (I just watched Okja last night and I thought it was great -- watch it if you can). I'm not the kind of person who needs to see the new hotness on opening night so I can contribute to the trending hashtags on Twitter the following morning. The fact that I also don't have to deal with obnoxious buffoons that guffaw at every half-baked comedic line and wolf-whistle whenever a woman in a skimpy outfit shows up on screen is an added bonus.

 

I agree. Part of the reason of watching movies at home now is that its convenient, but the other reason is that the experience at the movie theatres just isn't worth it. Dealing with retarded, overweight honey boo boo types, tons of people talking during the movie and general obnoxiousness doesn't justify the already high cost of a movie ticket.

 

Friend is an SVP at Cineplex, recently they've been rapidly reinventing themselves.

For example, they purchased an eSports company and now regularly host live gaming tournaments at one of their flagship locations.

I went to another location that they repurposed into a giant arcade with a virtual (hyper?) reality Ghostbusters game which was so fucking cool.

 

I originally thought this thread was about the decline of live performance theater, which is another discussion entirely.

Personally, movies these days fail to capture my interest. As has been mentioned above a lot of the big studio ideas are simply re-iterations of previous films, or they let strong story and acting get mired in some PC message that overshadows the entertainment value of the film. The times really are changing, and the best writing and ideas that I've seen have come from the at-home content producers: Netflix, Amazon, HBO, Hulu, etc., rather than your Camerons and your Spielbergs.

If there is a movie I really want to see, the distribution cycle is now so short I know I can rent it off Amazon not long after it hits theaters. The cost of a movie ticket and concessions I think is unpalatable to a lot of twenty-somethings.

Given the number of times that I would go see a movie, I would prefer to spend a little bit more and catch a live play at the theater. I find the experience more moving and immersive, and makes for a more intellectually stimulating date night.

 

This is, without a doubt, (and I've just confirmed it by seeing this article was written by WSJ) just another half-assed ploy and poorly written attempt to get people to believe that retail RE is going underwater.

As a matter of fact, retail is moreover creating creative ops than being destroyed. Some of the world's biggest malls are being built in this decade and they want us to believe that "retail is dead". IMO, it's such obvious B.S., but considering that the majority of Americans don't truly teach themselves anything but rather listen to what they read on the news, that this type of crap will work well for their narrative.

I should add: Movie Theatres in my area, OC CA, have not declined in popularity but you might find a thing or two saying they are. Theatres, in box box centers, are actually highly sought out to be tenants, because 1) they bring such genuine traffic and 2) who doesn't want to grab dinner or drinks before a movie?

“Bestow pardon for many things; seek pardon for none.”
 

Define going underwater?

Malls grew more than twice as fast as the population between 1970 and 2015, and with the hollowing out of the middle class, mall visits have declined by 50% since 2010, so something's gotta give.

To your point, I do see new ultra luxe malls popping up to serve the not-quite-mega-rich, but it's pretty obvious it's a downward trend overall.

But hey, you're 100% right about one thing: people are morons! I'm sure there are plenty of opportunities to get rich as people throw the baby out with the bath water.

 

Going underwater as in retail investor's cash flows are becoming negative and retail RE (specifically for this article, movie theatres) are losing customers and business.

I don't disagree that retail is changing or as some put, declining. I think that would be ignorant. But it's really not even close to being as bad as media portrays it to be. I would know, I'm working with an investment group that specifically handles only retail investments.

“Bestow pardon for many things; seek pardon for none.”
 

Team Contemporary movies suck / $25 popcorn is garbage checking in.

For my money, it's all about the DRIVE IN THEATER. $7.50 admission for a double feature (hedges risk -- at least one of them has to not suck); smuggle your family/friends/Tinder date in your trunk through the front gates; pick up a selection of delicious Little Caesars $5 Hot-N-Readies or a bucket of Popeye's delicious chicken n biscuits on the way; and have yourself an evening for about the cost of a Chipotle burrito (assuming guac).

 

There is just more competition for American's entertainment dollar. As some on here have said, Netflix is a competitor, but so is HBO, youtube and then non-screen entertainment like restaurants, TopGolf, bowling, skate parks (for kids), etc...

I don't think movie theaters have become irrelevant, but their place is changing. Instead of it being one of the only forms of entertainment in most towns and having 200 seats at $5 each the theaters now have to adapt to competition. This is why I see the luxury theater as the relevant theater in the future 60 seats at $15 each with food, alcohol and added comfort.

I believe that the quality of movies generally only impacts the short-term. There's no doubt that huge blockbusters would drive revenue, but that's only for a few weeks. I see a broader shift in the business model.

twitter: @CorpFin_Guy
 

I don't think theatres are becoming irrelevant, I just think the standards for quality of content have been raised across the board for media. I'm a movie-snob (ala @Going Concern" ) and will only go to theatres for a critically-acclaimed film, a niche indie that piques my interest or a piece from the directors I follow. This probably amounts to about to 7 - 10 movies I'll see in a year, depending on how good Oscar season gets.

One thing I will point out, that I've found fascinating, is the quality of film coming from Amazon Studios. I was originally really turned-off by the idea of Jeff Bezos coming in and monopolizing, in polarizing fashion, the film industry. But that was an ignorant thought to have because competition is good for us consumers and polarizing films would burn out quickly. But after Manchester by the Sea, The Salesman and recently, The Big Sick, I'm loving the end product. Keep an eye out everyone!

 
Dedline:
But after Manchester by the Sea, The Salesman and recently, The Big Sick, I'm loving the end product. Keep an eye out everyone!

The Big Sick was pretty good, but quite predictable, based on the modern rom-com formula. Like almost scene by scene, including the ending. That's why Annie Hall will always be the best rom-com, because it ends in a different way

 

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