I'm writing an undergrad assignment at the moment that involves picking a stock on the S & P 500 (I've chosen Fedex) and writing a report giving a buy/hold/sell/etc. recommendation based on whether I think it is under/fairly/over valued. I'm having some trouble putting the info before I make a decision/start writing.
I've found all the quantitative info easily enough, but am having a hard time finding qualitative stuff like its growth potential, diversity of customers/suppliers, threats/risks, competitive position, quality of management, etc.
Anyone know where I can find this sort of stuff covered in reasonable depth?