Based on experience as a financial analyst, would you really care about the reputation of a company you are analyzing?

I am very curious about this question. What if there was a way to get real-time reputation scores on any company out there, would it be useful to you guys and would it impact your investment decision in any way?

 

Is this a serious question? If you're an analyst, then you'd be interested in predicting where the business will go in the future. Do you think the reputation of a company has possible even a slight impact on whether customer choose them? Obviously good analysts try to find these trends by doing deep primary research. So if it was magically available real time, what do you think the answer is?

 

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