Best Amenities / Other Income Sources that You've Seen (Multifamily)?

Thinking through the amenity set at a development my firm is in the early innings on and I'm curious to hear the forums opinion on the best amenities to have in 300+ unit apartment development? Bonus points for amenities that can generate income - for example, co-working space that tenants can rent on a daily/weekly/monthly basis. 

 
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A well designed fitness center and year round outdoor/roof/pool deck area are key as they’re likely going to be your most utilized amenities. Maximizing your amenity space is something I feel many developers don’t spend enough time on. More often then not I’ll visit other apartment buildings and find almost all will have three different iterations or a tenant lounge but will chop it up and name each portion something different as a way of checking a box. In reality your tenant lounge will be used as the work lounge, as will the game room and dining room. If you were a tenant in the building what would do you think you’d get the most use out of and start there.

Not sure if this is done in MF but if you could setup a management agreement with a cafe/coffee shop operator available to tenants as an added amenity I feel like that would be huge. It’s common for office landlords but not sure if it’s been done of the apartment side.

 

Toured a Class A MF we were looking to buy in Austin. It had veggie garden near the atrium that grew fresh tomatos and other things. Cleaning staff would water the plants and residents could come in and take what they wanted. Pretty cool concept.

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Closed a deal where our sponsor had a master lease with the State of Oregon to house wildfire victims. The state paid him $75 / night per pet. He had the bright idea of holding pet adoption drives in front of the property and offering free training and grooming services. He made an absolute fortune off of those fees.

 

Here are some amenities I have utilized to pad the other income line: 1. Storage lockers - can be chain link on the cheap end or buy prefabbed lockers from a company like Bradyl. Can be ~$100/mo add on to rent. 2. EV parking stalls - can either do a flat monthly add on to rent or take a % based on usage. 3. Wholesale internet/TV - pay service provider $X and charge tenants $X + fee. Not necessarily an amenity, but it is a great way to boost NOI. 4. Reservable amenity rooms. 5. Dry cleaning concierge - charge fees for usage. 6. Solar - can be marketed as a "green community". Solar panels on podium product would typically just be enough to cover the cost of the common area power. If the cost of solar install is less than the capitalized value of the opex savings, it could be a good addition to your project. 7. For other income, make a small portion of security deposit a non-refundable fee

 

This is a random one, but a prominent merchant builder has been adding a "grab and go" area to some of it's deals.  I didn't think much of it reading through the OM, but it made a ton of sense when I toured. 

It has a wide variety of typical snacks, candy, drinks, but also had "real" food (eggs, half gallons of milk/OJ, fruit, some frozen meals, etc), medicine, random sundries (batteries, toilet paper, tissues, tampons, etc), and my personal favorite - condoms. This deal is in a high end area with no convenience stores around, and only one gas station that's still a fairly long trek by foot. No more having to jump in your car to run to Walgreens for something late at night. 

Demographics were high-earning 30-40 year olds, many of whom were working remotely.  Thought it was such a small bit of brilliance to take ~300 square feet of what would otherwise just be slightly more lobby space to add that layer of convenience to resident's lives.  It was all key-fobbed and self-checkout, which initially I thought would lead to some theft problems.  But because of the fob system, they had a software that would alert them if something was taken off the shelf but not paid for, and they could narrow it down to whoever was in there at that time.  Said in the 9 months since opening they only had one instance of theft and the guy was caught. 

Stocking/"management" of the grab and go was outsourced (PM team was not responsible apart from cleaning) and ownership got a cut of the profit, but was never intended as a real revenue-generating item. Management said the residents loved it, particularly those that worked at home.  This deal also had a great "business center" with coworking space and real/decent sized private offices that residents could rent month-to-month and have their own furniture in.  On our tour we saw two people with private offices head down to the G&G.  

Lastly, on the other side of the grab-and-go space they put a small bar/tapas restaurant.  No full kitchen on premises and operations were also outsourced to the same group as the G&G.  PM team said that residents LOVED being able to go down, have a couple drinks/small plates, then walk right through the G&G to pick up some goodies on their way back to the apartment.    

On a separate note, toured a Hanover highrise in TX that had some amazing amenities. Best resident sky-lounge I've seen, which included what was essentially a full-on movie theater with a killer sound system.  Residents could rent it out for events.  Also had a "professional" cold-food storage room (i.e. massive Viking fridges/freezers so people could stock up or get weekly deliveries).  Lastly they had a climate controlled wine vault that actually seemed to get decent use and valet dry-cleaning.  

 

One thing I don’t see on here is tiny yards. Especially if the community is pet friendly. We found anywhere from 50-100 rent increase based on market.

Also, pickleball courts! We haven’t built any yet, but they are relatively cheap and up-incoming.

 

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