Best Response

I didn't go to an Ivy but most Ivy's don't have UG business programs so they're primarily liberal arts (econ falls into that). I've never recruited (in a formal way but have hired undergrads) directly out of undergrad programs (and rarely directly out of bschools even) but, for example, you can't get an undergrad in finance from Harvard or Princeton, although Penn does have a great and very much recruited undergrad business major program. The issue you come across is that if you go to Harvard and are a history major, as far as I know so please correct me if I'm incorrect, you can get ocr by a BB with the appropriate internships and skills (think excel modelling and being able to interview although there are a thousand threads on this site alone about this) because everyone recruits there and there isn't an undergrad finance major. If you're at a non or semi target, it helps if you're a finance major because the on campus recruiting will primarily be from the undergrad business school so it helps to be a business and more specifically a finance major. Or, it helps greatly to have a quantitative background and an interest in finance, and that doesn't mean electrical engineering only for trading but something math based, not sure on sales though.

Having a finance, math or quant major just helps greatly at a non or semi target (I did it more than 20 years ago and started as a philosophy major and quickly gained a double finance major). IB & PE involves pretty basic math but you need to prove that you can add and subtract while being a psych major so go for something that involves numbers.

 

does not matter in the long run, one of the highest producing brokers I know was an English major, and likewise I know a Yale econ graduate who couldn't make it in the business. I will say that in communications & marketing majors you get more opportunities to present which is a big component of sales, but that major itself won't do a whole heck of a lot.

 

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