Breaking away from the standard pitchbook!
I haven't been in the industry very long, but from what I gather, the way we've all been creating pitchbooks (both in format & content) has largely remained the same over the past few decades.
We've all become used to the standard, hard-copy, A4-colour, printed pitchbook, which usually flows a little like this: Tombstones, Market Update Slides, Benchmarking, Profiles, Financial Analysis, Comps Back-Ups
But, has your bank / team ever deviated or tried to innovate away from this? I get that it's the tried-and-tested methodology, and mandates are rarely ever won over a single pitchbook, but have any seniors suggested or tried to take a more creative / imaginative approach? I've experienced MD's killing themselves (and their Analysts) over iterating through to the 'perfect' tombstone page, but does the client really fucking care in the end?
Have seniors tried leveraging tech to present using a digital, non-static, interactive format? Potentially by replacing pitchbook's with iPad's instead? Or just trying to present some meaningful analysis in 3-5 slides max, without all the seemingly unnecessary make-up around it?
I feel in this day and age, there has to be ways of leveraging technology to better present our ideas to clients.
Thoughts?
Can u imagine what MD comments on animations would look like?
I'm not thinking animations. That's pre-historic technology and tacky to be honest.
I'm thinking about digitising the static content we have in pitchbooks.
Let's say you had a P/BV and ROE regression - it's always shown as static in time on the page. Why can't we find a tool that allows a sliding tool features that allow clients to see how the regression has evolved?
That's just one idea. There has to be tooling to allow features more advanced then animations..
I can barely get my firm's presentation services to make me a proper powerpoint chart... Don't think anyone is there yet on more advanced presentations
The idea is interesting but the main reasons it's not done right now 1. would require software more advanced than industry standard Powerpoint (Tableau?) - MDs would not know how to check or present it, and analysts/associates would need to have more sophisticated creative skills 2. On that, the bells and whistles would require even more work from juniors. Think about how much time decks take already just for simple slides 3. demand is not there. Client CEOs are 50+ and used to seeing static materials and mostly relying on MD for key points.
Honestly, banks should pitch in interpretive dances instead
Good luck trying to convince a banker to try something new. They can only be forced into doing new stuff - regulation and competition.
Sometimes we get wild and use A3 pages
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