Breaking bad habits


  • U.S. markets: Stocks ended the week on a high note thanks to a strong jobs report (more on that later). Apple closed at an all-time high ahead of its developers conference.
  • International markets: Concerns of U.S. tariffs didn't seem to be hurting European stocks. Indexes also got a boost after Italy's president approved the formation of a controversial populist government.

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Digital Health at the WWDC

Today through Friday, a band of app-crazy developers will pile into the McEnery Convention Center in San Jose, California. And when murmurs of new APIs and ARKits settle down, Tim Cook will take the stage for one of Apple's biggest yearly events--the Worldwide Developers Conference (WWDC).

What's in store? A new iPad? iOS 12? Better developer tools?

It looks like all of the above (and more). But we're here to talk about one new, very likely development that should take center stage:

  • Apple "Digital Health"--a new software toolkit to help users decrease iPhone addiction.

Hold up. It wants consumers to use its products...less? Precisely.

Your Bubbie hasn't been the only one shaking her fist and saying, "These dang phones!" Back in January, two major Apple shareholders penned a letter to the company warning of the mental health issues that arise from iPhone addiction.

  • Per the letter: "U.S. teenagers who spend 5 hours or more [on electronic devices] are 71% more likely to have a risk factor for suicide than those who spend less than 1 hour."

Bottom line: Apple needed a strong response

That's especially true after Google released a new set of tools to limit technology addiction at its developers conference last month.

So what'll this new tool look like?

  • It'll possibly be a dashboard in the settings of the new iOS 12.
  • Similar to Google's "wind down" function, Apple will utilize usage data to tell users when it's time for a little break from iPhone paradise.

Nir Eyal, author of Hooked: How to Build Habit-Forming Products, shared his thoughts with us:

  • "Though it may seem against their interests, Apple and Google know helping people use their phones less is in their long-term business interests."
  • "With very few exceptions, when a product harms people, you know what they do? They use it less or look for better alternatives."
  • "Therefore, tech companies have an incentive to fix harmful aspects of their products just like car makers have an incentive to make cars safer to protect drivers."


Speaking of Tech Companies Making Public Statements

Google will not renew a contract with the Defense Department--one that permitted the use of Google's top-grade AI to enhance military surveillance.

It's called Project Maven. And it's been the focal point of a lot of heated internal debate around the highly purified Google water coolers this year. Why?

Because this surveillance software gathers information that can be used for calculated drone strikes. You know, drone strikes that occasionally harm innocent civilians. And that doesn't sit well with every Googler.

  • Over 4,000 employees signed a petition against building "warfare technology."
  • Some employees even quit in protest.

Now? The contract, set to renew in 2019, will be discontinued instead. And Google's future relationship with the Pentagon? Up in the air.


May Jobs Report: By the Numbers

Is it getting steamy in here...or is that just the U.S. economy? It's lookin' gooood.

223,000: The number of (non-farm) jobs added.

3.8%: The unemployment rate, the lowest since April 2000. And before that? You'd have to go all the way back to 1969. Also, African American unemployment (5.9%) is the lowest on record.

92: How many consecutive months the U.S. has seen job growth, also a record.

2.7%: YoY wage growth. A solid number that strikes a balance--not too high to provoke the Fed to raise rates more quickly...but not low enough where you're concerned about flat wages.

Bottom line: You can find trouble spots if you nitpick. Overall, this economy is on a roll.


The Week Ahead: June 4

Monday (June 4): Apple's Worldwide Developers Conference begins

Tuesday (June 5): Midterm primaries in eight states, including California; Tesla's annual shareholders meeting

Wednesday (June 6): 74th anniversary of D-Day

Thursday (June 7): Earnings (Broadcom, DocuSign)

Friday (June 8): Baker-Hughes Rig Count (a weekly count of the number of oil & gas rigs); load up the van...the beach is calling



Facebook is removing its trending tab this week. Will anybody miss it? Probably not. It was only available in five countries, and accounted for less than 1.5% of clicks to news publishers, on average.


  • Microsoft is reportedly acquiring GitHub, the site where coders go to heaven (per Bloomberg).
  • Spotify is nixing its recently introduced "hateful conduct" policy, which it said was too vague.
  • HelloFresh will sell meal kits at select grocery stores starting Wednesday. Dig in.
  • Visa's network in Europe broke down over the weekend. Whatever the problem was, it seems to be fixed.


Do you live in NYC and love to hit the gym? Then come by our office in FiDi and grab one of our classic Brew tanks. The goal? Make sure gyms across the tri-state area are drowning in Brew swag. Just hit reply and let us know when you'd like to stop by, meet the team, and grab your tank. Looking forward to meeting you!

Mary Meeker's Internet Trends 2018--Yeah, there's a reason it's called the "most anticipated slide deck of the year." Charting all the trends from e-commerce to the rise of China to a surging voice assistant market, this is probably the only PowerPoint presentation we'll ever recommend. See what everyone in the Valley is talking about.

According to the Bureau of Labor Statistics, how many hours is the average U.S. work week?

(Answer located at bottom of newsletter)

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Breakroom Answers


Comments (8)

Jun 4, 2018

Hi MorningBrewDaily, check out these threads:

  • Do you Support Trumps Tweeting Habits called Trumps twitter habit a bad thing. Not that I really believe the accuracy of these polls after ... you support it? A robust 69 percent majority called it a bad thing for a president, "because in ...
  • Six Habits That Could Screw You Over gusto that drove our New Year's resolutions and our desire to change old habits is slowly waning. ... a very challenging undertaking. According to the Business Insider, we succumb to many daily habits and ... kind of break can be highly restorative and boost your productivity later on. Listening To Music While ...
  • Top 5 Common Habits You Are Making That Are Damaging Your Career concerned you have a bad habit that's impacting your career, it's time to be honest with yourself, ... Hey monkeys, I found this intriguing article about common habits that could kill your career. The ... approaches. 5. Having a bad attitude. This person suffers from cynicism and negativity. They are often the ...
  • Breaking Bad vs. Game of Thrones? Only have time for 1 show, recently finished watching The Walking Dead. Will probably end up watching both but out of the 2, which one would you recommend, monkeys? ...
  • What is So Bad About UBS? law firm and he even he knew how bad their rep is amongst bankers. We talked about different banks and ... people aspiring to break into the industry. This guide will help you learn how to answer these questions ...
  • Breaking Bad finale I never wish away my weekends, but I can't wait for the finale of Breaking Bad on Sunday. ... to die. Spectacularly.- I really miss Gustavo Fring, heckuva businessman, that guy. breaking bad ...
  • Best ballpoint pen? Budget ~$50 as I have a bad habit of losing things, links would be helpful. ...
  • More suggestions...

If we're lucky, the following pros may have something to say: @Philippekamel1 @JFKCRE @skdude

If those topics were completely useless, don't blame me, blame my programmers...

Jun 4, 2018

That's all great...except as a new graduate learn to follow. Speak when you have a great point and not just to be a part of the action, and learn which hills to die on with your fresh new ideas, and which ones not to.

Maybe I'm just a cynic.

Jun 4, 2018

Interesting post. I'm surprised this was posted on WSO though, as I think IB is much more heirarchical than schools.

As to the last point about school teaching you to be self-serving instead of leaderly - I think this is very true, but I also think extra-curriculars (sports, etc) do a good job at teaching you how to work on a team and understand servant leadership

Jun 4, 2018

Wait--you mean school isn't like real life?

Metal. Music. Life.

Jun 4, 2018

this is SOOOOO boring

How big is yours?

    • 2
Jun 4, 2018

Remind me of Adam Smith's "greed is good." Yes, being self-serving is good, but obviously there can be unintended effects.

Totally up for debate.

Sounds like more of a philosophical discussion...

Jun 4, 2018