Can someone help with writing out steps for a Debt Raise Transaction?

Its rough, but the way I look at it is 


Book Building - Investor demand/interest check. Seeing what investors in our network would fit this deal.


Road show - pitch to investors - Management structure, key risks, strategy, key competitors, allocation of funds, analysis of industry/sector, use of funds, 


Pricing - depends on depth of investor base, how market is doing, etc. 


Then I am lost. Thank you.


 

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