Case studies: how to be original + information sources

Hi all,

I'm interviewing at a few hedge funds in London and they've asked me for a case study as part of the process, i.e. an investment thesis on select companies. 

They reward originality so I was wondering if people have any suggestions on this. 

And also if there are suggestions of good  public information sources to look into (besides the obvious around the company's investor relations, broker research, etc.) 


Thanks!

 

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