Check Out Vinovest - It's A Cellar's Market


More investors than ever are investing in fine wine. Not only does it offer immediate portfolio diversification and a hedge against inflation, but fine wine has also outperformed the S&P 500 and Dow Jones over the past 20 years.

It's time to have your profits and drink them too.

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Comments (16)

  • Associate 2 in RE - Res
Nov 17, 2021 - 2:27pm

Makes sense to buy a large portfolio of ShitWines since I don't know which will 100x.

Nov 17, 2021 - 2:30pm

How much does it cost to pin an ad on here?

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

Most Helpful
Nov 17, 2021 - 4:35pm

I did some Due Diligence on this and this business is essentially a glorified storage service for fine wine. No real incentive for then to help you actually earn returns.

They "supposedly" charge you for the storage fee as a percentage of the wine's value. But the ones valuing the wine aren't exactly trustworthy third party people. It's people hired by VinoVest. How the hell would anyone trust that? And it's not even clear if their storage service is worth the money.

This was 2 months ago so maybe they changed their revenue model.

I did tell them their revenue model should reflect their focus on making wine investing a lot easier and less time consuming. But last time I checked, they weren't doing much around this. Just playing an intermediary that complicates things instead of simplifying the whole process.

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Nov 18, 2021 - 2:53am

Man, costs being a fixed price for refrigeration electricity and revenue being a % of "value," what a business model.

Be excellent to each other, and party on, dudes.
Nov 18, 2021 - 9:25pm

To be fair, there is a robust auction market for wine.  Obviously these guys can appraise it at whatever, but they'll get pushback, since it'll be easy to point to the same wine having been sold publicly a couple months earlier.

Nov 18, 2021 - 3:50am

How does Vinovest provide liquidity to investors who want to cash out on a profitable investment? Does Vinovest buy you out and provide liquidity or is liquidity only available via a secondary sale to other vinovest customers who want to buy your wine? Can you do it by bottle? Does being an investor in a certain wine allow you access to the bottle ever or are you stuck with having the bottle at the Vinovest facility for the duration of your investment? Is vinovest the actual holder of the wine or is it outsourced to a third party?

  • 2
  • Associate 3 in IB-M&A
Nov 18, 2021 - 5:05pm

Agree, or just pay the small fee for third-party storage without all the marketing/"investment" upcharge. They act like it's hard to buy rare wine... there's few gatekeepers if you have the money, just niche and expensive.

Nov 18, 2021 - 9:26pm


Seems like it would just make more sense to buy the wines yourself and store them.

Well that sort of depends.  Storage can be expensive for small numbers of bottles.  And it's not always super easy to buy any given bottle - presumably these guys are getting access to wine straight from the producer (or importer) and thus at better-than-retail pricing.

In general though I agree.  Unless you're buying bottles worth hundreds or thousands of dollars each, just order online

Nov 26, 2021 - 2:50pm

I am going to assume that this company does not trade in the secondary market, so it almost has to have very low correlation to the market.  Does it outperform the market after you account for liquidity issues, meaning on a risk adjusted basis?

Dec 2, 2021 - 4:14am

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