Due Diligence- Talking to Sources

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HF analysts, how do you get sources of information to take the time and agree to let you interview them? I've always wondered this. Is there anything in it for them, or are people just generally willing to talk if you're nice to them? I don't mean company executives, obviously they'll talk to you. Rather, store operators, random people in the industry, etc. The little guys with interesting viewpoints.

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