ER Modeling Question
I need to build a DCF model for Ford Motor Company for a class. I also need to use vehicles sold as the basis for revenues. When I go through their 10k, they have a US Automobile Revenues number and a Automobile Units Sold in US number, but when I divide one by the other, my "ARPU" is significantly less than the ARPU you would expect-and the ARPU the CEO reports online.
Does anyone know how to model any automobile company like this, or have any experience with a ford model? Thanks.