Essential reading for your industry

What books do you recommend for someone who wants to have a basic understanding of what you do/how your industry or subsector works/what your job is "all about" and why? Is there any amount of technical knowledge pertaining to your specific industry that would be useful for a generalist/industry outsider (I'll just leave "useful" undefined for now)? Looking for reading that will really broaden how I think about business and make me better at spotting or evaluating opportunities when they arise. Hope that's not too vague, all recs welcome.

 
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The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.

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