Everyone knows Facebook, the social media platform that boasts billions of active members. Well it turns out Facebook on it's way to monetize it's user-base, has reached the messenger app. According to this article by TechCrunch;
Over the next month, Facebook will gradually roll out Messenger ads to all advertisers globally. They’ll have the ability to buy through the Ads Manager or Power Editor, with Messenger becoming one of the automatic placements for Facebook ads alongside the main Facebook app, Instagram and the Audience Network of other apps and sites. Ads aren’t targeted by what people write in messages, and instead use the same Facebook targeting, measurement tools and minimum 50 percent pixels in view standard for viewability.
Also going on to mention that;
The new Messenger display ads can lead to a website that’s rendered in the app’s internal browser. Alternatively, they can work like Click To Message ads, initiating a message thread with a company so they can convince you to buy something. Then, because you’ve already begun chatting with them, they’re eligible to send you Sponsored Messages in the future.
For those who use Facebook's messenger app, how do you feel about this? Will it feel too intrusive and annoying or will you not care. Personally I felt this was on it's way already, Facebook is a business and having 1.2 billion monthly users on their application only screams "monetize me".
Source:
Facebook monetizing messenger
I eventually think Facebook will become the next MySpace, although they've been very adept at diversifying their media platform to include a lot of different user bases. FB needs to be careful not to monetize their system too much as FB is already on the cusp of being "UnCool."
The sole fact that FB is notifying me of things my friends are doing on Facebook that is completely unrelated to my activity on FB, screams to me they're seeing dips in daily active users. Curious to hear others thoughts.
looking back how huge is their acquisition of IG...
No need to look back, but since people are impressed with large numbers FB spent $1 billion to keep their outdated platform above water.
I took the liberty to include some other large numbers I sleuthed off the internet: 1.) FB's posts per user declined by almost 30% in 2016 2.) Active users declined globally by 50 million (2.5%) in 2017.
In the spirit of looking back, I also see the sacking of Rome by the Visigoths. The Fertile Crescent or "Cradle of Civilization" (which housed some of the world's most advanced civilizations) is now more colloquially known as the Middle East. Lehman Brothers was too big to fail, GM was the company that would never go bankrupt, Great Britain would never lose hold of the Americas, and Hillary Clinton would never lose the 2017 Election... Whoops.
She should have campaigned more in Michigan, Pennsylvania, and Wisconsin.
Facebook is fucking lame
+1
This is where Facebook has killed it. Advertising and how they approach it.
They use a slow drip campaign when launching their new advertising. Obviously they target it based on how receptive you are to their ads beforehand (isn't Big Data great?) and then slowly tweak.
Over time you don't even realize it, but you're surrounded by more ads than you are by actual content. Now Facebook is running into problems with the millennial demographic. But the way they're positioning is pretty awesome. Facebook is pretty much creating the ERP of personal lives. Event planning, connections between friends, now connections between professionals, pages, etc. They've shifted almost from social media specific to more how some people literally organize their life, content and news.
Don't expect this to go well with the tech crowd (saw this post on Quora and Tech Crunch) but over time they'll accept it. I assume we'll see Facebook disrupted in less than 10 years though. They'll still be alive and kicking and massive, but they won't be the God of Social Media like they'd been the last decade.
So glad I deleted that shit years ago.
yeah I was on it 2004 - 2016
One thing that has always struck me as odd about social media as a business is this: all social media is essentially a complex metaphysical billboard upon which advertisers can place advertisements.
It is a triumph over the billboard in that it can penetrate ever more intrusively into people's lives rather than just their field of view. Also, the data created about those "observing the billboard" is massive and very valuable to advertisers, etc.
The thing that rubs me the wrong way is this: there's no moat around these platforms.
When people are pissed off at the purveyors of gasoline and cars, they're shit out of luck because these industries are very developed and it is hard to create an alternative - the consumer must purchase from the stable of competitors that already occupy the field, with relatively rare exception. This is because some doofus with a gimmicky idea for a car can't come along and establish a vertically integrated supply/distribution chain and "disrupt" the industry.
Same goes for so many other companies supplying durable goods and consumer goods.
What does Facebook et al supply? A platform upon which you waste your idle time. And only if your friends are doing it too, producing sufficient network effects to sustain the user count requisite for profitability.
Their product is a hole to pour your idle attention into, a hole that can be valuable to someone that's hawking something - much like a billboard.
The problem is that distraction doesn't lend itself to stability. People don't look at something out of the corner of their eye because it's familiar, they look at it because it is novel and curious.
Notice how advertisements have gotten more and more stupid? A gecko selling you car insurance? [Little sweet ads](
)? That's okay for an ad - it just has to grab your attention for 30 seconds every commercial break until the ad is retired after a month or so.
How do you make a persistent, unchanging "social network" that grabs enough attention to be a going concern, when its fundamental premise is to capitalize on people's flighty attention?
In other words, how does FB et al ensure that it will always be the most captivating way to waste one's time?
Facebook will be DISRUPTED and REPLACED by AVOCADO TOAST
I should start investing now then.
No dude, the next big thing is KALE STEAK
Quae vel dicta esse doloremque occaecati ea nihil debitis. Amet tenetur quia molestias ut.
Deserunt ut dolor possimus enim autem qui consequuntur. Aliquid iste vero sed recusandae explicabo blanditiis deserunt. Est ex sed qui in sunt et. A laudantium accusamus ut laudantium nemo magnam. Aut cum consequatur et qui velit. Et id amet quas.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...