Thank you all for the comments. Hurdle rate, WACC are usually used for decision making to compare with a new prod/business potential IRR.

@anonguytoibd, I would like to ask for new business for new prod/business line and new business for bringing new customer or new supplier. How does everyone do the analysis to decide which supplier the company should work with if there are multiple suppliers choice?

 
anonguytoibd:
What do you mean by new business analysis? Do you mean a business/product launch or an acquisition? Also, what is the goal or end deliverable?

He means "how do you do new business analysts" literally.

So basically he has some hotties he works with and wants to know how to jump in. I'd say best tactic is tequila.

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee
 

The difference is likely some factoring for a risk adjustment. Forecasts are always wrong (usually too high for early stage companies) and integrating a new acquisition always brings risk as well.

 
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