Hi guys: I've been looking at a specialty apparel company whose brand has fallen out of favor for the past few months. I'm curious on how you guys would go about diligencing the strength of the brand and turnaround potential please? What I've done so far is 1) read through this company's past 20 years of history to see similar situations and how that had worked out, 2) read through a few similarly positioned brands histories and see how missing-trends have worked out for them, 3) industry brand ranking data.

Hi, I was working on a consulting project which involved a heavy degree of due diligence about brand perception. What we did was: 1. Analyse the trend of comments on blogs, social media and generally online. This may seem simple but it actually helps get an overview of what people think of the brand. Try to get at least 3-4 sources and complie them by +ve and -ve grouping factors such as: style, quality and price. Talk to key opinion leaders. Interviews with common folk are limited as you mentioned and you need many to get anything interesting.

How do you diligence the strength of a brand?

The Pharma Guy

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How do you diligence the strength of a brand?

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