How do you do a comps analysis for private companies?

Hey Guys. For boutique shops working with private companies, how do they primarily find sufficient data to complete a comparable companies analysis? In my SA internship last year (with a boutique), we were able to gather some data to build peer group multiples using platforms like FactSet and some data we had in Salesforce, but other than that it was pretty lacking. I also might have been able to find some stuff in press releases and other media. Ultimately, there were a lot of holes in my multiples. Just trying to get some more input on comps analysis in the private setting. Thanks!

 

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I don't know... Yeah. Almost definitely yes.

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