How Important is "Brand Name" For Internships?

JSB029's picture
Rank: Monkey | banana points 36

I'll be a sophomore this fall looking to either get into consulting or investment banking. I'm leaning more towards consulting, but I want to explore more during the school year. My school would be considered a semi-target for IB, and not sure for consulting but there's not MBB recruiting and a large Big 4 presence for consulting roles.

This summer, I'm interning with an independent wealth management firm. I'm in a small town, and since there's not really official programs for freshman students, I just reached out to pretty much every financial adviser or firm in the area and only got one response cause it was kinda late. Several responded though, saying that I could interview for next summer.

One of these is an accounting/consulting firm that might be around top 10-20 in size for accounting and has an office in my city and the other is a commercial development firm in our local region. I'm wondering how doing one of these would compare to trying to get an internship at a bigger company in a major financial city like NYC. Does name/location or experience matter for freshman/summer internships? For example, will my PWM internship with a small independent firm look "lesser" compare to someone that did a PWM internship at say, Merril Lynch or MS even if its the same work? I would really like to get that consulting internship, but I'm not sure if I should be trying to slowly start networking more in NYC instead of staying in my small town for these summers now.

Comments (2)

Jun 28, 2018

Also, my school has an "intern abroad" for the summer. I really wanted to study abroad during college, but with recruiting and networking happening pretty much all the time starting sophomore year, I thought summer might be a smarter option, and if I intern, then that kills two birds with one stone.

Other than that, I guess I could network with some alumni at more reputable firms, but even sophomore year I don't think there are much programs outside of diversity(don't qualify for any).

Jun 29, 2018
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